| Title | The 6500 stadium 1 |
| Agency | proof. |
| Campaign | The 6500 stadium |
| Advertiser | Amnesty International |
| Brand | Amnesty International Bulgaria |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Human Rights |
| Tagline | Where the unknown will be know forever |
| Story | 6500 immigrant workers died to build FIFA infrastructure in Qatar on time for the championship. Their stories and names are already fading into nothingness. The migrant workers that gave their lives for the World Cup are its unsung heroes. Amnesty will create the6500stadium.com, a monument stadium honoring the names and stories of these migrant workers forever in digital. |
| Philosophy | The 18th of December is the final of the world cup, but also it is the International Day of Migrant Workers’ Rights. That’s why the digital 6500 stadium will open its doors on that day and reach people’s screens by targeting all FIFA related google searches with Google link ads. As opposed to the Qatari stadiums that are already being disassembled as the final draws closer, this digital monument will stand forever, preserving the stories of immigrant workers and their names. |
| Media Type | |
| Creative Director | Angel Iskrev |
| Copywriter | Boyan Zlatarski |
| Graphic Designer | Vess Blackstone |
| Head of art | Emanuela Belovarski |
| Graphic Designer | Andriana Petkova |
| 3D Artist | Chris Metodiev |
More Work
SEE ALLThe 6500 Stadium
- BRAND:
- Amnesty International Bulgaria
- AGENCY:
- proof.
The 6500 stadium 3
- BRAND:
- Amnesty International Bulgaria
- AGENCY:
- proof.
The 6500 stadium 2
- BRAND:
- Amnesty International Bulgaria
- AGENCY:
- proof.