Javier Jeri Vidal Interview(s)

Being part of the PHNX jury this year is a way for me to contribute to the local and global advertising industry for its growth and decentralization. I am convinced that adding different points of view, from different networks, agencies, countries and idiosyncrasies, makes the evaluation more homogeneous and the best ideas can be identified in the most objective way possible.

I think it's vital. Creativity is not a solo job of the creative team, but rather of agencies that think creatively and is made up of different specialties.

It is a very important way to democratize festivals and attract more agencies that will value PHNX as a window to show their work and learn from the best creativity in the world.

It must be having a world class idea, with brilliant execution.

I see a very marked trend in the use of new technologies (AI) as a tool for creativity. I don't see it as bad, but I would love for us not to forget good stories and a good joke, for example.

Anselmo Ramos, Pancho Casis.