| Title | PortrAIts |
| Brief | We collected thousands of stories from people with MS and, thanks to a generative text-to-image artificial intelligence, turned them into images impossible to ignore. On National Multiple Sclerosis Week, millions of people were able to see what was previously invisible, thanks to an open-air exhibition in several cities and a digital gallery, where people with MS from all over Italy could showcase their invisible symptoms. AISM and MS received a surge of awareness that also prompted politicians to act, signing a charter of rights in defense of those living with MS. |
| Agency |
TBWA\ITALIA
|
| Campaign |
PortrAIts
|
| Advertiser |
AISM (The Italian Multiple Sclerosis Society)
|
| Brand |
AISM (The Italian Multiple Sclerosis Society)
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Chief Creative Officer |
M...o P...no Subscribers Only
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| Creative Director |
Vi....ia Ap....la Subscribers Only
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| Creative Director |
F...k G....ni Subscribers Only
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| Copywriter |
Al.....dro M...i Subscribers Only
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| Art Director |
M...eo S...t Subscribers Only
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| Art Director |
Ma....ia P...za Subscribers Only
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| Copywriter |
L...a Fr.....ca T...pa Subscribers Only
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| Graphic Designer |
M...el Mon......oli Subscribers Only
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| Account Director |
E...a Sc.....er Subscribers Only
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| Account Manager |
M...ia D...u Subscribers Only
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| Event producer |
F...o Bel......ine Subscribers Only
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| Project Manager |
Fe....ca Lo....on Subscribers Only
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| Chief Creative Officer |
Mirco Pagano |
| Creative Directors |
Vittoria Apicella, Frank Guarini |
| Senior Art Director |
Matteo Segat |
| Graphic Designer |
Manuel Montefuscoli |
| Copywriter |
Alessandro Monti |
| Junior Art Director |
Maurilia Piazza |
| Junior Copywriter |
Laura Trippa |
| Junior Digital Designer |
Alexia Nucci |
| Head of business and operations |
Gianluca Cappiello |
| Account Director |
Elisa Schneider |
| Account Manager |
Mattia Deriu |
| Account Executive |
Mariafrancesca Fedele |
| Account Junior |
Chiara D’Alessandro |
| Event Producer |
Fabio Bellifemine |
| Senior TV Producer |
Giada Sidoti |
| Senior Social Media Supervisor |
Gaia D’Aguanno |
| Project Manager |
Federica Lorenzon |
| Responsabile Produzione stampa |
Luca Mestrone |
| Coordinatore traffico controllo produzione stampa e web |
Paola Gemelli |
| Produzione stampa |
Marco Baratti |
| Produzione stampa |
Francesco Marinetti |