Hernán Ramos Badilla
Chief Creative Officer at Pedro Juan y Diego
Santiago, Chile

Hernán Ramos Badilla Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
Our industry its change every time, and creativity is at risk permanently. For this, i think its very important this kind of festivals, where a fundamental aspect to humane being, like the creativity around the world its celebrated .
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I thinking always and i am sure that not just de creatives must been creatives. If you live in our industrie, you are creative. And is very important for our work, and our creative level, that all of us, know, learn and exciting whit the creativity. We need us all.
What do you think of the idea of free entry until the shortlist stage?
Uffff.... i need to be honest. For one side i think is very good give to all agencies around the world the opportunity to participate. But, formo the other pointo of view, this feeling and perceived like a festival a little bit less serious and in a mid - low level . i dont know, maybe the festival is already at the momento to moving to the next level.
How would you define the perfect PHNX Awards winner?
Culturally and creatively relevant. This is a winner for me.
What is having the biggest impact on creative trends at the moment?
The humor. And i don't speak about the comedy. The humor like the capacity to observe or learn something important about the human life and take this and converted in relevant, fresh and friendly communication. In this dark moment in the world, i thing deeply that the humor, save us and our creativity.
Who would you nominate as your two or three “creatives of the year”?
Leonel Messi and Lebron James.
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