Daniel Anzola
Senior Art Director at Publicis - PGD LATAM
bogota, Colombia
Google searches for beer topped nearly a million searches for wild bears in a month, according to:
www.trends.google.com

Six of the world's eight bear species are threatened with extinction because of human stupidity

We will hack search engines, such as Google, so that when typing the word "beer" it automatically changes to "bear", redirecting these searches to the most viral videos of these animals in Jukin, and thus collecting funds for the preservation of this species through of the new WWF button: “Animal Pro”.

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