Tatiana Rodrigues Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I'm always a judge in Brazil and Portugal. I'm always up to date with what's going on in the world and I think it's a good way of maintaining my criteria.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it's a good way of keeping the award legitimate and eliminating work that everyone knows was created just for awards. It also opens up the minds of people who don't work in creative fields.
What do you think of the idea of free entry until the shortlist stage?
É justo e uma forma de manter o mercado de premiações na ativa. Uma boa forma de incentivo às agências menores ou que não investem tanto em prêmios.
How would you define the perfect PHNX Awards winner?
A legitimate piece, one that is charming in its design, informative and that makes anyone think: why didn't I think of this before?
What is having the biggest impact on creative trends at the moment?
It depends on the award and the country, but pieces with a social or economic impact or that talk about diversity in a positive way. And of course, pieces created by artificial intelligence.
Who would you nominate as your two or three “creatives of the year”?
Leo Burnett pair Katie DiNardo and Sophie Gahn
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