Damien Lebreuilly
Associate Creative Director at Dentsu Creative
Paris Area, France, France
TitleSEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Agency
Campaign SEX HAPPINESS (Brand Purpose)
Advertiser Reckitt Benckiser
Brand DUREX

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Case Study
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Deputy Creative Director D...en Le.....lly Subscribers Only
Head of Production A....ny R...N Subscribers Only
Project Manager L....ou ..n St.....en Subscribers Only
Project Manager Lo.....ah B....hi Subscribers Only
Producer J....ie W..g Subscribers Only
Head of Production L..a Ma.....do Subscribers Only
Chief Executive Officer (CEO) C...ile B...un Subscribers Only
Creative Director Em....el Bo.....es Subscribers Only
Copywriter C...ie T..g Subscribers Only
Art Director S�.....ien C....rs Subscribers Only
Strategist M...on Mo....ni Subscribers Only
Director Jo....an S....ak Subscribers Only
Media Director M....ie B....ez Subscribers Only
CEO Cécile Bitoun
DC Emmanuel Bougnères
Team créatif Carrie Tang, Sébastien Cuypers, Andrea Antunes, Damien Lebreuilly
Strategic Planners Marion Mondoloni & Samuel Pain
TV Producer Anthony Raton
Influence Raphaëlle Alexandre
Production Blue Paris
Director Jonathan Schupak
Producer Jeremie Woog
Head of Production Lina Maldonado
head of Post Production Céline Sene
Editor Rémi Muzzupapa

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