Mayank Shewale
Copywriter at Famous Innovations
Bengaluru, India
#SSGKeSaathChal

StepSetGo (SSG), a fitness application, released a brand campaign #SSGKeSaathChal, just in time for the festive season of Diwali in India. StepSetGo showcases how Diwali Ki Safaai or cleaning the house and running festive errands can help earn rewards.

The brand's first-ever marketing campaign is a playful one boosted solely through social media channels just to remind people to stay healthy, active and make every step count during the festive season.

The campaign features two videos and is themed around the festive season when people are most active. Whether it’s cleaning the house or the daily grocery run, using the hook of 'Step.Earn.Redeem.' the app encourages audiences to infuse the season with a little bit of fitness one step at a time.

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