Landhausküche (Meals on Wheels) - "The Attic (Initiative Against Loneliness In Old Age)"

häppy Hamburg, Germany

Awards

129

This ad is part of the ACT Responsible Collection

Brand: Landhausküche (Meals on Wheels)
Country: Germany

Advertiser: apetito AG

Title	The Attic (Initiative Against Loneliness In Old Age)
Brief	When it comes to family, adult children often struggle to find the time to look after their elderly parents. The consequence: old people are quickly forgotten in the maelstrom of our daily lives. The realization that we have completely blocked out the people who used to give us all their love and care can be shocking. Landhausküche dramatizes this moment and reminds us all that even the smallest amount of time invested in our parents can mean the world to them.The usual communication in the meals-on-wheels market focuses on happy older people enjoying their meal. Landhausküche - as often the only human contact for older people throughout the day - sees its responsibility as going beyond serving good meals. The aim of the campaign is therefore not only to raise brand awareness, but also to create a broad sensitivity to the emotional needs of their customers.
Agency	häppy
Campaign	The Attic (Initiative Against Loneliness In Old Age)
Advertiser	apetito AG
Brand	Landhausküche (Meals on Wheels)
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	100 seconds
Creative Director	B....ra Po.....ner Subscribers Only
Producer	T...n Re......ürz Subscribers Only
Producer	Ch......her M..z Subscribers Only
Editor	M..i Wi....nn Subscribers Only
Wardrobe / Stylist	Mi....la Hi......ach Subscribers Only
Supervisor	M...in S...�n Subscribers Only
Colorist	Fr.....ka He.....nn Subscribers Only
Head of Production	C...lo Re....na Subscribers Only
CEO/Executive Producer	..n F...k B....za Subscribers Only
Sound Designer	..n F...k B....za Subscribers Only
Composition	S....en G...ff Subscribers Only
Creative Director	Ma....as Wa......rst Subscribers Only
Art Director	S...h V....se Subscribers Only
Account Manager	J...n K...h Subscribers Only
Strategy Director	K....in K...nke Subscribers Only
Producer	Y...ic S...id Subscribers Only
Director of Photography (DOP)	A..m G..f Subscribers Only
AC	M...in B...ge Subscribers Only
AC	M...in B..e Subscribers Only
Wardrobe / Stylist	..a He....gs Subscribers Only
Gaffer	R...h L....ens Subscribers Only