Since 1930, the client has been one of Germany’s most reputable fruit and vegetable traders, offering an extensive selection of 2,500 products to more than 1,600 businesses throughout the year.
Challenges:
-The web experience needs to be updated and optimized.
-Customers cannot browse products without logging in.
-Poor user experience and slow portal performance.
Operational inefficiencies due to frequent technical issues.
Product categorizations and filtrations were hard to perform.
No web analytics for getting insights and making quick decisions.
The Result
-An intuitive user experience, streamlined navigation, updated user experience, and new user flows for accessing and managing placed orders
-A scalable and constructible base product that makes it simple to add new features and functions as the product evolves
-Internal teams can use app analytics to tailor the user experience thanks to the use of technical best practices and APIs
-The operational team’s efficiency has increased to more than 85%
-Product ordering has increased by 30%
-Store owners can order products using robust filters for categories, suppliers’ or producers’ profiles, brands, product origin, etc
Challenges:
-The web experience needs to be updated and optimized.
-Customers cannot browse products without logging in.
-Poor user experience and slow portal performance.
Operational inefficiencies due to frequent technical issues.
Product categorizations and filtrations were hard to perform.
No web analytics for getting insights and making quick decisions.
The Result
-An intuitive user experience, streamlined navigation, updated user experience, and new user flows for accessing and managing placed orders
-A scalable and constructible base product that makes it simple to add new features and functions as the product evolves
-Internal teams can use app analytics to tailor the user experience thanks to the use of technical best practices and APIs
-The operational team’s efficiency has increased to more than 85%
-Product ordering has increased by 30%
-Store owners can order products using robust filters for categories, suppliers’ or producers’ profiles, brands, product origin, etc