Sofia Andersson
Art Director Assistant at Welcom
Göteborg, Sweden
TitleDo Less for The Climate
BriefAt a time when the climate issue is at its peak worldwide, the Swedish energy company Göteborg Energi makes an unexpected move and encourages Swedes not to do more for the climate but to do less! That means less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips, because people need to become more aware that consumption ultimately leads to higher carbon emissions.
Agency
Campaign Do Less for the Climate
Advertiser Göteborg Energi
Brand Göteborg Energi

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