| Title | The cheesiest song ever |
| Brief | Idea: Since the McRaclette is the most beloved Burger in Switzerland, we made a love song.In the words of the GenZ: the cheesiest Song ever. This has been done in co-creation with three Swiss rappers. They co-created the Song during an Insta-Livestream, where the GenZ was contributing the lyrics to directly in the comments, engaging live with the rappers.The song lyrics were then curated and the final song “Cheesy” was released on all streaming platforms.ExperienceDuring a 30-Minute livestream of Swiss Rappers (signed by Sony Music and Universal) more than 4000 people co-created the cheesiest song, by writing their lines/lyrics directly in the comments. The GenZ was jamming live with their stars on the McDonald’s Instagram channel – and out of 1200 lines shared the rappers then curated and finecomposed the first co-created rap song ever. |
| Agency |
TBWA\Switzerland AG
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| Campaign |
The cheesiest song ever
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| Advertiser |
McDonald's
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| Brand |
McRaclette
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Chief Creative Officer |
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