Title | The Last Trip |
Title (original language) | El último viaje |
Agency | Grey Worldwide Mexico |
Campaign | The Last Trip |
Advertiser | Article 19 |
Brand | Article 19 |
Date of First Broadcast/Publication | 2024 / 4 |
Business Sector | Human Rights |
Philosophy | The campaign presented in Mexico on the occasion of World Press Freedom Day seeks to honor the memory of the 163 journalists murdered since 2000. The shocking short film of almost four minutes narrates the last days of Moisés Sánchez as a taxi driver and tells a plot with an unexpected turn, revealing that his disappearance and murder were a consequence of his journalistic work. |
Media Type | Web Film |
Length | |
Production Company | Oriental Films Mexico |
Global Head of Creative Excellence | Maru Sokolowski |
Global Chief Creative Officer | Gabriel Schmitt |
Creative Partner | Diego Medvedocky |
Global Senior Creative Manager | Catrina Ramos |
Global Craft Partner | Costanza Rossi |
Global Producer | Emiliano Alvarenga |
Chief Executive Officer (CEO) | Coral Arnedo |
Chief Creative Officer | Alexis Ospina |
Executive Creative Director | Mauricio Guerrero |
Creative Director | Gerardo Vila |
Creative Director | Daniela Briseño |
Copywriter | Osvaldo Lemus |
Copywriter | Rodrigo Montoya |
Art Director | Francisco Escalante |
Head of Production | Julieta Napoli |
Assistant Producer | Leah Pages |
Account Director | Maritza Velásquez |
Director | Yupi Segura |
Director | Marindia |
Executive Producer | Mauri Clavijo |
Executive Producer | Paola Ortega |
Executive Producer | María Lezaca |
Director of Photography (DOP) | Pedro Luque |
Line Producer | Israel Capi |
Production Art Director | Amilcar Espadasi |
Production Coordinator | Marcela Navarro |
Director of Post Production | Pedro Aragón |
Colorist | Chema Alba |
Music | Paola Decanini |
Sound Designer | Pablo Lach |
Voice | Marcos Duarte |