| Title | PREEMI |
| Brief | 1 in 10 babies is born prematurely. Getting developmental support is critical. But parents of premature babies can feel overwhelmed and isolated, and they don’t know how to help.What if we made a tool just for preemie babies that could tangibly help them at the most crucial point of their development journey?Introducing Preemi™, the stuffie designed to help premature babies thrive. Created in collaboration with NICU nurses, Preemi™ is made to calm the nervous system, promote gross motor development, and enhance brain development. Preemi™ features an internal haptic device that mimics mom’s heartbeat and a coiled tail that imitates the umbilical cord. It is made of antimicrobial material and features a high contrast pattern for developing vision. |
| Agency | DDB Canada |
| Campaign | PREEMI |
| Advertiser | Canadian Premature Babies Foundation |
| Brand | Canadian Premature Babies Foundation (CPBF) |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | A..m T..r Subscribers Only |
| Executive Creative Director | R..a Ec.....ey Subscribers Only |
| Art Director | A..m T..r Subscribers Only |
| Copywriter | R..a Ec.....ey Subscribers Only |
| Design Director | H...s Gr....an . .P Subscribers Only |
| Designer | H...ry ..k Subscribers Only |
| Designer | M..e B...on Subscribers Only |
| Strategist | H...s Gr....an . .P Subscribers Only |
| Vice President (VP) | K...y S...ka Subscribers Only |
| Media Director | K...y S...ka Subscribers Only |
| Executive Producer | T...a J....on Subscribers Only |
| Producer | N...le C...s Subscribers Only |
| Group Account Director | S....on Ro.....ild Subscribers Only |
| Chief Executive Officer (CEO) | ..e Remi........rose Subscribers Only |
| Production Coordinator | M..a R..k Subscribers Only |
| Video Production | F....ie C....nt Subscribers Only |
| Print production | F...x S...io Subscribers Only |