| Title | Helping Hand |
| Agency | Not Perfect Vilnius |
| Campaign | Helping Hand |
| Advertiser | Red Cross |
| Brand | Red Cross Lithuania |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The true measure of a man is how he treats someone who can do him absolutely no good. This is the challenge we face each time when asked to donate money to someone we don’t know. And a challenge for the Red Cross when asking Lithuanians to donate money. Lithuanians are quick to give a helping hand to relatives, neighbours or someone who could be beneficial to them, but helping a stranger... it’s a different story. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Rokas Eltermanas |
| Director of Photography (DOP) | Feliksas Abrukauskas |
| Art Director | Laurynas Kamarauskas |
| Account Manager | Justina Rakštytė |
| Director | Simonas Aškelavičius |
| Production Company | Full Screen |
| Music | Papa Goose |
| Producer | Simonas Motiejūnas |