Janka Szwykowska
Deputy Creative Director at Molecular Creative
Warsaw, Poland

Janka Szwykowska Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
It's my first international jury membership and I'm very excited to join it.
I really liked the idea of diversifying jury members based on their professions and experience. This way, I feel that my own experience and expertise can also be valuable and useful.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Just as in the creation process of a campaign, a broad perspective is needed in its evaluation. The synergy between diverse environments and a variety of viewpoints provides an opportunity for an objective assessment and also broadens members horizons. Win-win!
What do you think of the idea of free entry until the shortlist stage?
This is a really great solution. I believe that by doing this, we are bringing some fresh air into the industry. We're giving smaller projects and entities a chance to participate in the festival and showcase their achievements. I often come across great works whose creators don't have the financial means to enter international competitions, causing them to go unnoticed.
I hope that such a solution will encourage them to participate.
How would you define the perfect PHNX Awards winner?
An example of excellence, innovation, and impact in their respective field. They would demonstrate exceptional skill, creativity, and originality in their work, pushing boundaries and setting new standards. Additionally, they would have a positive influence on their community and the whole industry, inspiring others and making a meaningful contribution to the world around them.
What is having the biggest impact on creative trends at the moment?
Cultural shifts, technological progress and behavioural sciences
Who would you nominate as your two or three “creatives of the year”?
Yórgos Lánthimos (Poor things), Mike Cessario (Liquid death), Jane Wu (Blue eye samurai)
.

Create a free Talent profile and become a member of AdForum

Get Started