Ana Clara Diaz Interview(s)

Being part of the jury this year is, in principle, a personal challenge for me because it's the first time I'm in such a situation. Being involved means getting to know professionals and colleagues from all over, which is always enriching. Additionally, it's about learning and gaining from this experience while we observe new and different ideas that refresh each of our minds.

I think that's perfect. The world we live in is interdisciplinary. Not only should what we do be judged by other creatives, but having the perspective of people who are not so immersed in advertising creativity in their daily work is great. It always adds value.

I agree. It's a very interesting benefit that allows us to reach more people.

Winners are all, for participating, for daring, for doing. Beyond the metal each one may take home, everyone should leave proud of the work they did and how far they've come.

In my opinion, what is most impactful is when we use the resources we have to work on causes that truly matter. When something we do has an added value that we can't even measure, such as a social or environmental impact. And, on the other hand, in the times we live in, doing things that raise awareness and bring joy can also be impactful.

Maria García, from Lola Mullenlowe Madrid.
Nicolas Lopez Bravo, from INGO Hamburgo.
Fernando Montero, from INGO Hamburgo.