Joy Chakravorty Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Immersing myself in award-worthy work in the industry and discussing concepts and campaigns with like-minded individuals from all walks of life.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It gives different POVs to the same piece of work. Which is great!
What do you think of the idea of free entry until the shortlist stage?
Having free entry is good but I think it should be entirely free.
How would you define the perfect PHNX Awards winner?
A piece of work that is insightful, creative AND effective.
What is having the biggest impact on creative trends at the moment?
I suppose the start of properly using Artificial Intelligence.
Who would you nominate as your two or three “creatives of the year”?
Sam Shepherd, Stefan Ronge, Matthias Ronge.
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