| Title | New Definition of Love |
| Brief | In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Absolut believes that true love is not exclusive or limited, so the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary. |
| Agency | Jandl |
| Campaign | New Definition of Love |
| Advertiser | Pernod Ricard |
| Brand | ABSOLUT |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | B...d Fl....er Subscribers Only |
| Creative Director | A..x St.....anu Subscribers Only |
| Copywriter | J...b J...ca Subscribers Only |
| Strategist | I...a Lu....ová V�....ová Subscribers Only |
| Strategist | Pa....cia Re.....vá Subscribers Only |
| Account Manager | J...b K...�č Subscribers Only |
| Account Manager | Kr....án O...iš Subscribers Only |
| PR | Al.....ra Ga.....vá Subscribers Only |
| PR | T....na Ku....ová Subscribers Only |
| Art Director | L...a R...vá Subscribers Only |
| Social Media Specialist | S..�a Č....rová Subscribers Only |
| Production Company | K...NO Pr.....ion Subscribers Only |
More Work
SEE ALLDefinition of Love
- BRAND:
- Absolut Vodka
- AGENCY:
- Jandl
Hymn of Love
- BRAND:
- ABSOLUT VODKA
- AGENCY:
- Jandl