| Story | To help celebrate the 15th Anniversary of the 3M PPS and the launch of their next generation PPS Series 2.0. 3M teamed up with BAM Strategy & FH Studio for their latest B2B campaign aptly named “Keep it Flowing”. “Keep it Flowing is a communication strategy that appeals to both end users and shop owners and speaks to how to system keeps paint flowing, work flowing, customers flowing - and cash flowing.” This campaign was produced to reach out to the younger generation of professionals and paint shops in Canada through different digital platforms, while using a language that they can relate to, from the music to the free style dancing and of course high end exotic cars. We were very excited to have the Canadian artist Stephen Voyce to produce the music, Alex Dunn to create the choreography for the world champion of "Popping" Max Green aka GreenTech give a great performance in this spot, showcasing through his moves the flexibility and ease of use of the PPS 2.0 system. |