Victor Ferreira Interview(s)

Viewpoints about Strategy/Planning

In a few words, can you tell us who you are what your job title is?

Hi. I'm Victor Ferreira, an Associate Creative Director at Energy BBDO Chicago.

Which aspect of your job do you enjoy the most?

I like thinking about how we will present an idea to the clients. Structure the deck and determine the best approach to every part of the idea. I like to see how everything will come to life.

What do you think will be the biggest challenge for brands in reaching consumers in the next five years?

How the brands will show their beliefs, for sure. I don't think consumers will follow a brand that does not show their thoughts about society or what they have in their hearts. It will be vital for the brands to have their vision and mission established and present in their ads in a way people can get and feel that they are real.

What project that you worked on are you most proud of, and why?

I did a work in Brazil called LOVE BOTTLE for Coca-Cola. It brings a powerful message about love from a culture that needs even more space and celebration. I enjoyed being part of this project, with amazing people contributing to every detail and learning fantastic stuff with the stories we told.

You can see more here:
www.ferreiravictor.com

How can data make us more creative? Can you give a recent example?

They show us insightful inputs about what's happening in society or provide valid information about how the brand communicates and whether people are getting our message. We recently did a project for Jack Daniels, and the tests and data used helped us to find the right tone for the campaign. We saw people used to make a connection between Jack Daniel's and music. It made sense to the brand, and the data helped us to identify it and explore a concept that feels real to the public and maybe just Jack Daniel's could do.

You can see this campaign here:
www.ferreiravictor.com