AISM (The Italian Multiple Sclerosis Society) - "PortrAIts"

TBWA\ITALIA

TBWA\ITALIA Milan, Italy

Awards

762

This ad is part of the ACT Responsible Collection

Brand: AISM (The Italian Multiple Sclerosis Society)
Country: Italy

Advertiser: AISM (The Italian Multiple Sclerosis Society)

Title	PortrAIts
Brief	We collected thousands of stories from people with MS and, thanks to a generative text-to-image artificial intelligence, turned them into images impossible to ignore. On National Multiple Sclerosis Week, millions of people were able to see what was previously invisible, thanks to an open-air exhibition in several cities and a digital gallery, where people with MS from all over Italy could showcase their invisible symptoms. AISM and MS received a surge of awareness that also prompted politicians to act, signing a charter of rights in defense of those living with MS.
Agency	TBWA\ITALIA
Campaign	PortrAIts
Advertiser	AISM (The Italian Multiple Sclerosis Society)
Brand	AISM (The Italian Multiple Sclerosis Society)
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Chief Creative Officer	M...o P...no Subscribers Only
Creative Director	Vi....ia Ap....la Subscribers Only
Creative Director	F...k G....ni Subscribers Only
Copywriter	Al.....dro M...i Subscribers Only
Art Director	M...eo S...t Subscribers Only
Art Director	Ma....ia P...za Subscribers Only
Copywriter	L...a Fr.....ca T...pa Subscribers Only
Graphic Designer	M...el Mon......oli Subscribers Only
Account Director	E...a Sc.....er Subscribers Only
Account Manager	M...ia D...u Subscribers Only
Event producer	F...o Bel......ine Subscribers Only
Project Manager	Fe....ca Lo....on Subscribers Only