Héctor Rivas Interview(s)

As jury member of PHX, my main goal is to recognizing and celebrating excellence in advertising. I will evaluating entries based on creativity, effectiveness, and innovation to discover the new tendencies within the industry. Also a valuable networking opportunity to connect with others creatives.

PHNX award is one of the most democratic award shows. Allows people from all sorts of backgrounds to contribute and celebrate outstanding work. Each members, we play a pivotal role in recognizing and celebrating excellence in advertising. A hybrid jury will give different perspectives at the moment of evaluating the work.

The PHNX award show encourages early participation and also gives exposure to emerging talent from diverse backgrounds. It showcases our commitment to see creativity within the advertising awards landscape. The PHNX free entry is an opportunity to gain exposure, keep refining the craft and strive for greatness.

A winning entry most demonstrates unparalleled creativity and originality in its concept, execution, and messaging. It breaks through the clutter with fresh ideas and innovative approaches that captivate and engage the audience. Also needs to be strategically aligning with the client's objectives, target audience, and brand identity.

Artificial intelligence (AI) has revolutionize the way brands create, deliver, and optimize creative work. We are only seeing the being of the effects of AI and the way is the evolving landscape of advertising, society values and the way consumers interact with brands

Luis Giraldo Copywriter from Goodby Silverstein & Partners.