Erwan Thomas
Art Director at Havas Play
Puteaux, France
TitleSPONSOR IN JERSEY
BriefIn recent years, the soccer shirt has become a veritable fashion object. To promote the partnership between Renault and Paris FC and Adidas, Renault used the most precious object in the eyes of fans: the jersey. That's why we created a unique, limited edition of 555 jersey, in collaboration with the Miasin design studio, which managed the feat of selling out the little club's jersey.The design is inspired by the pop colors of the Renault 5 E-Tech electric.Among theses 555 jerseys, 55 enable fans to enjoy exclusive experiences throughout the 2024/2025 season.To make these jerseys experiential, holders simply need to scan the QR Code present in the collar of the jersey when one of the Paris teams wears it in a match to win unique experiences for fans.
Agency
Campaign SPONSOR IN JERSEY
Advertiser Renault
Brand RENAULT

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