| Title | Hopeline 4 |
| Agency | TBWA\Manchester |
| Campaign | The Hopesearch |
| Advertiser | PAPYRUS |
| Brand | PAPYRUS |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | For those suffering from suicidal thoughts, night can be the hardest time. It’s desolate. It’s dark. It can feel hopeless. And there’s nobody around to talk to. Friends and family are soundly asleep in bed. No wonder between midnight and 4am is the time searches for suicide peak. To launch PAPYRUS’s new 24/7 suicide helpline, HOPELINE247, we used stark night-time photography and a simple wordsearch. Lost in the Zs of sleep, are all the words of support a suicidal person may be looking for at this time. |
| Media Type | Outdoor/Out of Home |
| Art Director | Tom Holmes |
| Copywriter | Glenn Scholefield |
| Executive Creative Director | Lisa Nichols |
| Executive Creative Director | Gary Fawcett |
| Photographer | John Allen |
| Head of Design | Daniel Bickerton |
| Account Director | Sarah Hetherington |
More Work
SEE ALLHopeline 3
- BRAND:
- PAPYRUS
- AGENCY:
- TBWA\Manchester
Hopeline 2
- BRAND:
- PAPYRUS
- AGENCY:
- TBWA\Manchester
Hopeline 1
- BRAND:
- PAPYRUS
- AGENCY:
- TBWA\Manchester