DANIEL GUIU
Copywriter at HeimatTBWA
Düsseldorf, Germany
TitleMemorial Route
Agency
Campaign Memorial Route
Advertiser Stop Accidentes
Brand Stop Accidentes
Date of First Broadcast/Publication 2023 / 11
Business Sector Road Safety
Story StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. Throughout Spain, the roads are full of stories, like Julia's, tragically representing the 1000 victims of traffic accidents in 2023. MemorialRoute uses the "Add Place" feature of Google Maps (normally used to add businesses, etc.), in a novel way: to prevent traffic accidents by adding memorials at the exact location where a victim died. MemorialRoute is a digital tribute that ensures that victims' stories are not repeated. Join StopAccidentes on World Day of Remembrance for Road Traffic Victims and discover MemorialRoute, where each marker tells a story that should never be forgotten.
Media Type Case Study
Length
Market Spain
More Information memorialroute.org

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