Marcus Hartung Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I love the commitment to accessibility and the mission to recognise outstanding work and the people behind it, so being a judge, for me, isn't just about evaluating entries; it's about shaping the future of advertising and celebrating the vibrant creativity that fuels it. Join us in honouring exceptional ideas and the brilliant minds behind them – I like the notion that this is a place where where creativity counts, not cash.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I like that at the heart of the judging panel lies diversity – not just in expertise, but in experience and perspective. Embracing a range of backgrounds ensures that every voice is heard and every angle considered. I am excited to see the remarkable impact it has on the recognition of creative talent in our industry.
What do you think of the idea of free entry until the shortlist stage?
It's all about making sure everyone, no matter their background, has a fair shot at getting their work out there without worrying about money holding them back.
How would you define the perfect PHNX Awards winner?
We're in the business of attention, and the perfect winner should know how to command it. It's not just about creativity; it's about making a meaningful impact.
What is having the biggest impact on creative trends at the moment?
At the moment, the most significant impact is the rapid evolution of technology, particularly artificial intelligence, which is fundamentally reshaping the creative landscape. Fear not however, the unique ability of creative people to think their way out of any crisis ensures that our innate skills will be in use for a long time to come!
Who would you nominate as your two or three “creatives of the year”?
The brave one, the persuasive one and let's not forget the lucky one :)
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