Title | Dani |
Agency | VML Mexico |
Campaign | Dani |
Advertiser | Colgate-Palmolive Company |
Brand | Suavitel |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Cleaning Products, Soaps, Detergents |
Philosophy | "Dani" captured some crucial topics in the teenage stage: adolescence, friendship, identity, and mysteries. These topics gave us key points to create a realistic and authentic narrative. The formula seems obvious; a teenager who keeps the secret of his search for identity, known only by his friend. The magic of the script is to create a unique and sensitive ending. The movie cinematically illustrates that true softness not only occurs through the physical act of washing clothes but also in those sincere moments intertwined around the activity. |
Media Type | Branded Content |
Length | |
Global Chief Creative Officer | Debbi Vandeven |
Global Chief Creative Operations Officer | Lauren Lafranz |
Regional Chief Creative Officer | Nino Goldberg |
Regional Digital Chief Creative Officer | Daniel Minaker |
Regional Digital Chief Creative Officer | Sebastian Tarazaga |
Regional Connector / Creative Ops | Facundo Palacios |
Regional Connector / Creative Ops | Olivia del Río |
Global Chief Creative Officer | Fred Saldanha |
Advertising Manager | Roy Zerpa |
Advertising Manager | Gavin Du Toit |
Advertising Manager | Norma Sánchez |
Chief Executive Officer (CEO) | Hector Fernandez |
Chief Creative Officer | Luis "Madruga" Enriquez |
Creative Director | Héctor Cruz Espinosa |
Copywriter | Ricardo Garcidueñas |
Head of Art | Rodolfo Lopez |
Art Director | Samuel Ríos y Valles |
Art Director | Jonathan Jiménez |
Copywriter | Pedro Germán López |
VP Account Director | Gabriela Gonzalez |
Account Grouper | Selene Cuadra |
Account Director | Sandra Esqueda |
Account Director | Hugo Quesada |
Project Manager | Daniela Estrada |
Project Manager | Viridiana Barroso |
Account Director | Claudio Pérez |
Production Manager | Violeta Lopez |
Agency Producer | Darío Casso |
Editor | Ángel Solis |
Production Company | Oriental Films Mexico |
Executive Producer | Mauricio Clavijo |
Executive Producer | Marianela Knaus |
Executive Producer | Michelle Lacoste |
Director | María Fernanda “Yupi” Segura |
Director of Photography (DOP) | Santiago Cantillo |
Production Designer / Art Direction | Amilcar Espadasi |
Editor | Saulo Corona |
Color Grade Artist | Marla |
Color Grade Artist | Fernando Lui |
Singer | Emily Holm Nyhuus |
Music Composer / Sound Design | Bernhard Pausch |
Music Composer | Sebastian Schütze |
Sound Design Company | Supreme Music |