Remember your first solo walk to school? The mix of confusion and hesitation, yet filled with courage and determination?The video captured this moment, the insight mirroring Georgia's ongoing journey, filled with "what ifs." Staying true to our European path raises doubts, especially among the older generation: What lies ahead? Is it too late? Could it be the wrong direction? What if it’s risky? Turning back may seem safer—these are the same questions our main character faces on her first journey.But the answer is clear: This is the path we must take if we seek freedom. Only independent people can build an independent state.We incorporated numerous symbols from the demonstrations: the whistleblower, marching Gen Z, messages on the walls, and both EU and Georgian flags. The song featured was already a key theme in user-generated content from the demonstrations.The campaign generated 15 million views, set a record for brand engagement, and received thousands of encouraging comments. It strengthened the brand’s status as a lovemark among the target audience, resonating deeply with the main message: „Independence starts with you“.