2014 LIA Award Winners
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Inglorious Fruits and Vegetables
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Non-Traditional
AWARD:
Grand LIA
ADVERTISER: Intermarché
The Inglorious Fruits & Vegetables Case
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Non-Traditional
AWARD:
Grand LIA
ADVERTISER: Intermarché
Harden Soul
AGENCY:
BBDO New York
BRAND:
Foot Locker
CATEGORY:
Branded Content
AWARD:
Gold
ADVERTISER: Foot Locker
Sorry, I Spent It On Myself
AGENCY:
adam&eveDDB
BRAND:
Harvey Nichols
CATEGORY:
Retail
AWARD:
Gold
ADVERTISER: Harvey Nichols
The Magic of Flying
AGENCY:
OgilvyOne Worldwide London
BRAND:
British Airways
CATEGORY:
Interactive Installations
AWARD:
Gold
ADVERTISER: British Airways
The Magic of Flying
AGENCY:
OgilvyOne Worldwide London
BRAND:
British Airways
CATEGORY:
Travel
AWARD:
Gold
ADVERTISER: British Airways
One Note Against Cancer
AGENCY:
Publicis Conseil
BRAND:
APREC
CATEGORY:
Branded Content
AWARD:
Gold
ADVERTISER: APREC (Association for research in cancerology)
PlaCard: The Social Swipe
AGENCY:
Accenture Song (formerly Kolle Rebbe)
BRAND:
Bischöfliches Hilfswerk Misereor
CATEGORY:
Interactive Installations
AWARD:
Gold
ADVERTISER: Bischöfliches Hilfswerk Misereor
PlaCard: The Social Swipe
AGENCY:
Accenture Song (formerly Kolle Rebbe)
BRAND:
Bischöfliches Hilfswerk Misereor
CATEGORY:
Public Service/Social Welfare
AWARD:
Gold
ADVERTISER: Bischöfliches Hilfswerk Misereor
Bentley Burial
AGENCY:
Leo Burnett Tailor Made
BRAND:
Brazilian Association of Organ Transplant
CATEGORY:
Public Service/Social Welfare
AWARD:
Gold
ADVERTISER: Associação Brasileira de Transplante de Órgãos
Dill – The Restaurant
AGENCY:
Ingo
BRAND:
Lidl
CATEGORY:
Experiential
AWARD:
Gold
ADVERTISER: Lidl
The Hair Fest
AGENCY:
Ogilvy Mexico
BRAND:
Casa de la Amistad
CATEGORY:
Live Events - Beyond Advertising
AWARD:
Gold
ADVERTISER: Casa de la Amistad
SOUND OF HONDA / AYRTON SENNA 1989
AGENCY:
Ad Dentsu Tokyo Inc.
BRAND:
Honda
CATEGORY:
Live Events - Beyond Advertising
AWARD:
Gold
ADVERTISER: Honda Motor Co., Ltd.
Inglorious Fruits and Vegetables
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Retail
AWARD:
Gold
ADVERTISER: Intermarché
Inglorious Fruits and Vegetables
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Experiential
AWARD:
Gold
ADVERTISER: Intermarché
The Inglorious Fruits & Vegetables Case
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Retail
AWARD:
Gold
ADVERTISER: Intermarché
The Inglorious Fruits & Vegetables Case
AGENCY:
Marcel
BRAND:
Intermarché
CATEGORY:
Experiential
AWARD:
Gold
ADVERTISER: Intermarché
AbortionTravel
AGENCY:
DDB Latina
BRAND:
Spanish Coordination for the European Women's Lobby
CATEGORY:
Public Service/Social Welfare
AWARD:
Gold
ADVERTISER: CELEM
Like a Girl
AGENCY:
Leo Burnett Chicago
BRAND:
Always
CATEGORY:
Corporate Image
AWARD:
Gold
ADVERTISER: Procter & Gamble
Like a Girl
AGENCY:
Leo Burnett Chicago
BRAND:
Always
CATEGORY:
Branded Content
AWARD:
Gold
ADVERTISER: Procter & Gamble
