2014 Cannes Lions International Festival of Creativity Award Winners
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Guilt Trips
AGENCY:
McCann Melbourne
BRAND:
V/Line
CATEGORY:
Creative Effectiveness
AWARD:
Grand Prix
ADVERTISER: V/Line
Cancertweets
AGENCY:
Leo Burnett Colombia
BRAND:
Liga contra el Cáncer Bogotá
AWARD:
Grand Prix for Good
ADVERTISER: League Against Cancer
Sorry, I Spent It On Myself
AGENCY:
adam&eveDDB
BRAND:
Harvey Nichols
AWARD:
Integrated Grand Prix
ADVERTISER: Harvey Nichols
Sorry, I Spent It On Myself
AGENCY:
adam&eveDDB
BRAND:
Harvey Nichols
CATEGORY:
Integrated Campaign Led by Promotion and Activation
AWARD:
Grand Prix
ADVERTISER: Harvey Nichols
MegaFon Pavilion
AGENCY:
Axis Marketing Agency
BRAND:
MegaFon
CATEGORY:
Innovation
AWARD:
Grand Prix
ADVERTISER: MegaFon
SOUND OF HONDA / AYRTON SENNA 1989
AGENCY:
Ad Dentsu Tokyo Inc.
BRAND:
Honda
AWARD:
Titanium Grand Prix
ADVERTISER: Honda Motor Co., Ltd.
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Integrated Multi-Platform Campaign
AWARD:
Grand Prix
ADVERTISER: Chipotle
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Use of digital Platforms
AWARD:
Grand Prix
ADVERTISER: Chipotle
Live Test Series
AGENCY:
Forsman & Bodenfors Göteborg
BRAND:
Volvo Trucks
CATEGORY:
Social Engagement Platform
AWARD:
Grand Prix
ADVERTISER: Volvo Group Sweden AB
ANZ GAYTMS
AGENCY:
TBWA\Melbourne
BRAND:
ANZ Australia
CATEGORY:
Ambient
AWARD:
Grand Prix
ADVERTISER: Australia & New Zealand Banking Group
The Magic of Flying
AGENCY:
OgilvyOne Worldwide London
BRAND:
British Airways
CATEGORY:
Ambient Media: large scale
AWARD:
Grand Prix
ADVERTISER: British Airways
Protection Ad
AGENCY:
FCB Brasil
BRAND:
Nivea
CATEGORY:
Activation by Location or Proximity
AWARD:
Grand Prix
ADVERTISER: Beiersdorf AG
Happy ID
AGENCY:
McCann Lima
BRAND:
46664/Coca-Cola
CATEGORY:
Use of Ambient Media: Small Scale
AWARD:
Grand Prix
ADVERTISER: Coca-Cola Company
Babolat Play
AGENCY:
Ogilvy Paris
BRAND:
Babolat
CATEGORY:
Innovation
AWARD:
Innovation Lion
ADVERTISER: Babolat
3D Printing Prosthetic Arms For Children of War-Torn Sudan
AGENCY:
Venables Bell + Partners
BRAND:
Intel
AWARD:
Titanium Lion
ADVERTISER: Intel Corporation
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Storytelling
AWARD:
Gold Lion
ADVERTISER: Chipotle
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Retail & Restaurants
AWARD:
Gold Lion
ADVERTISER: Chipotle
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Brand Voice (incl. strategic storytelling)
AWARD:
Gold Lion
ADVERTISER: Chipotle
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Original Game or Use of Gaming
AWARD:
Gold Lion
ADVERTISER: Chipotle
The Scarecrow
AGENCY:
CAA Marketing
BRAND:
Chipotle Mexican Grill
CATEGORY:
Use or Integration of Music
AWARD:
Gold Lion
ADVERTISER: Chipotle
