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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom

2017 Cannes Lions International Festival of Creativity Award Winners

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2017 Cannes Lions International Festival of Creativity - Grand Prix - Utilities
Mobile

The Family Way

AGENCY: Dentsu Y&R
BRAND: Recruit Lifestyle Co., LTD.
CATEGORY: Utilities
AWARD: Grand Prix
ADVERTISER: Dentsu Y&R, Tokyo,

2017 Cannes Lions International Festival of Creativity - Gold Lion - Production Design / Art Direction
Film Craft

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Production Design / Art Direction
AWARD: Gold Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Gold Lion - Apps as a Product / Service
Mobile

The Family Way

AGENCY: Dentsu Y&R
BRAND: Recruit Lifestyle Co., LTD.
CATEGORY: Apps as a Product / Service
AWARD: Gold Lion
ADVERTISER: Dentsu Y&R, Tokyo,

2017 Cannes Lions International Festival of Creativity - Silver Lion - Charities & Non-profit
PR

Second Life Toys Intro

AGENCY: Ad Dentsu Tokyo Inc.
BRAND: Green Ribbon Campaign
CATEGORY: Charities & Non-profit
AWARD: Silver Lion
ADVERTISER: Green Ribbon Campaign

2017 Cannes Lions International Festival of Creativity - Silver Lion - Direction
Film Craft

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Direction
AWARD: Silver Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Silver Lion - Media & Publications
Film

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Media & Publications
AWARD: Silver Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Silver Lion - Photography / Curation of Images
Design

The Study of Human Being

AGENCY: Dentsu Inc.
BRAND: Dentsu Advertising Awards Selection Council
CATEGORY: Photography / Curation of Images
AWARD: Silver Lion
ADVERTISER: Dentsu Advertising Awards Selection Council

2017 Cannes Lions International Festival of Creativity - Silver Lion - Data / Insight
Mobile

The Family Way

AGENCY: Dentsu Y&R
BRAND: Recruit Lifestyle Co., LTD.
CATEGORY: Data / Insight
AWARD: Silver Lion
ADVERTISER: Dentsu Y&R, Tokyo,

2017 Cannes Lions International Festival of Creativity - Silver Lion - Creative Data Enhancement
Creative Data Lion

Green Light Run

AGENCY: Hakuhodo\TBWA\G1
BRAND: Adidas
CATEGORY: Creative Data Enhancement
AWARD: Silver Lion
ADVERTISER: TBWA\Hakuhodo

2017 Cannes Lions International Festival of Creativity - Silver Lion - Data Strategy
Direct Lions

Green Light Run

AGENCY: Hakuhodo\TBWA\G1
BRAND: Adidas
CATEGORY: Data Strategy
AWARD: Silver Lion
ADVERTISER: TBWA\Hakuhodo

2017 Cannes Lions International Festival of Creativity - Silver Lion - Spatial Tech
Cyber Lions

Draw and Release

AGENCY: Tohokushinsha Film Corporation
BRAND: Samsung Galaxy S7 Edge
CATEGORY: Spatial Tech
AWARD: Silver Lion
ADVERTISER: Samsung

2017 Cannes Lions International Festival of Creativity - Silver Lion - Live Event
Design

Amazon Fashion Week

AGENCY: McCann Erickson Japan
BRAND: Amazon Fashion
CATEGORY: Live Event
AWARD: Silver Lion
ADVERTISER: Amazon.com, Inc.

2017 Cannes Lions International Festival of Creativity - Silver Lion - Household Goods, Home Appliances & Furnishings
Film

Sticking Together, No Matter What

AGENCY: Adk Asatsu DK
BRAND: Tsuruya
CATEGORY: Household Goods, Home Appliances & Furnishings
AWARD: Silver Lion
ADVERTISER: Tsuruya

2017 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Illustration
Outdoor

Mackerel

AGENCY: VML Ogilvy Japan
BRAND: Sagawa Shoyu
CATEGORY: Illustration
AWARD: Silver Lion Campaign
ADVERTISER: Sagawa Shoyu

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Experience: Co-creation & User Generated Content
Entertainment

Second Life Toys Intro

AGENCY: Ad Dentsu Tokyo Inc.
BRAND: Green Ribbon Campaign
CATEGORY: Brand Experience: Co-creation & User Generated Content
AWARD: Bronze Lion
ADVERTISER: Green Ribbon Campaign

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Food & Drinks
Media

Mr. Sniff

AGENCY: Dentsu Inc.
BRAND: Acuo Gum
CATEGORY: Food & Drinks
AWARD: Bronze Lion
ADVERTISER: Lotte Co.

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Social Video
Cyber Lions

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Social Video
AWARD: Bronze Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Online: Fiction under 15 minutes
Entertainment

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Online: Fiction under 15 minutes
AWARD: Bronze Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Visual Effects
Film Craft

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Visual Effects
AWARD: Bronze Lion
ADVERTISER: Sony Interactive Entertainment Inc.

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Brand/Product Video
Cyber Lions

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Brand/Product Video
AWARD: Bronze Lion
ADVERTISER: Sony Interactive Entertainment Inc.