2017 Cannes Lions International Festival of Creativity Award Winners

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2017 Cannes Lions International Festival of Creativity - Grand Prix - Corporate Social Responsibility
Promo & Activation

Boost Your Voice

AGENCY: 180LA
BRAND: Boost Mobile
CATEGORY: Corporate Social Responsibility
AWARD: Grand Prix
ADVERTISER: Boost Mobile

2017 Cannes Lions International Festival of Creativity - Gold Lion - Exhibitions / Installations
Promo & Activation

Meet Graham

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Exhibitions / Installations
AWARD: Gold Lion
ADVERTISER: Transport Accident Commission

2017 Cannes Lions International Festival of Creativity - Gold Lion - Live Shows / Concerts / Festivals
Promo & Activation

Give The Rainbow

AGENCY: adam&eveDDB
BRAND: Skittles
CATEGORY: Live Shows / Concerts / Festivals
AWARD: Gold Lion
ADVERTISER: Mars, Inc.

2017 Cannes Lions International Festival of Creativity - Gold Lion - Live Shows / Concerts / Festivals
Promo & Activation

Bradshaw Stain - 2

AGENCY: Saatchi & Saatchi
BRAND: Tide
CATEGORY: Live Shows / Concerts / Festivals
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Broadcast
Promo & Activation

Bradshaw Stain - 2

AGENCY: Saatchi & Saatchi
BRAND: Tide
CATEGORY: Use of Broadcast
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2017 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Promo & Activation

Bradshaw Stain - 2

AGENCY: Saatchi & Saatchi
BRAND: Tide
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Ambient Media: Large Scale
Promo & Activation

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Gold Lion
ADVERTISER: State Street Corporation

2017 Cannes Lions International Festival of Creativity - Gold Lion - Exhibitions / Installations
Promo & Activation

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Exhibitions / Installations
AWARD: Gold Lion
ADVERTISER: State Street Corporation

2017 Cannes Lions International Festival of Creativity - Gold Lion - Co-Creation & User Generated Content
Promo & Activation

Cheetos Museum

AGENCY: Goodby Silverstein & Partners
BRAND: Cheetos
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold Lion
ADVERTISER: Frito Lay

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Print or Outdoor
Promo & Activation

Libé des réfugiés

AGENCY: FRED & FARID
BRAND: Libération
CATEGORY: Use of Print or Outdoor
AWARD: Gold Lion
ADVERTISER: Libération

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Platforms
Promo & Activation

Like my addiction 2

AGENCY: BETC Paris
BRAND: Addict'Aide
CATEGORY: Use of Social Platforms
AWARD: Gold Lion
ADVERTISER: Addict'Aide

2017 Cannes Lions International Festival of Creativity - Gold Lion - Charities & Non-profit
Promo & Activation

Like my addiction 2

AGENCY: BETC Paris
BRAND: Addict'Aide
CATEGORY: Charities & Non-profit
AWARD: Gold Lion
ADVERTISER: Addict'Aide

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Technology
Promo & Activation

Payphone Bank

AGENCY: VML Grey Colombia
BRAND: TIGO-UNE
CATEGORY: Use of Technology
AWARD: Gold Lion
ADVERTISER: TIGO-UNE

2017 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Promo & Activation

Handle with Care

AGENCY: Grey, New York
BRAND: Gillette
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2017 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Promo & Activation

Handle with Care

AGENCY: Grey, New York
BRAND: Gillette
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2017 Cannes Lions International Festival of Creativity - Silver Lion - Travel, Transport & Leisure
Promo & Activation

Cinema to go

AGENCY: BETC Paris
BRAND: Air France
CATEGORY: Travel, Transport & Leisure
AWARD: Silver Lion
ADVERTISER: Air France

2017 Cannes Lions International Festival of Creativity - Silver Lion - Use of Digital Platforms
Promo & Activation

Hungerithm

AGENCY: Clemenger BBDO Melbourne
BRAND: Snickers
CATEGORY: Use of Digital Platforms
AWARD: Silver Lion
ADVERTISER: Mars, Inc.

2017 Cannes Lions International Festival of Creativity - Silver Lion - Real-time Response
Promo & Activation

Hungerithm

AGENCY: Clemenger BBDO Melbourne
BRAND: Snickers
CATEGORY: Real-time Response
AWARD: Silver Lion
ADVERTISER: Mars, Inc.

2017 Cannes Lions International Festival of Creativity - Silver Lion - Use of Ambient Media: Large Scale
Promo & Activation

Meet Graham

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Silver Lion
ADVERTISER: Transport Accident Commission

2017 Cannes Lions International Festival of Creativity - Silver Lion - Public Sector
Promo & Activation

Meet Graham

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Public Sector
AWARD: Silver Lion
ADVERTISER: Transport Accident Commission