Tennessee Department of Tourist Development - "Color Blindless Viewer Video" by Cannes Lions International Festival of Creativity 2018
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| Title | Color Blindless Viewer Video |
| Brief | Roughly 13 million Americans have never seen the changing fall colours because they suffer from red-green colour blindness. To ensure that Tennessee was the place they saw the true colours of fall for the first time, The Colorblind Viewer was designed. The world’s first scenic viewer equipped with high-tech lenses that help alleviate red-green colourblindness. As colourblind people used them, their emotional reactions to the glories of autumn were captured for a short film. |
| Agency | VML |
| Campaign | Color Blindless Viewer |
| Advertiser | Tennessee Department of Tourist Development |
| Brand | Tennessee Department of Tourist Development |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Global Chief Creative Officer | D...i Va....en Subscribers Only |
| Regional Chief Creative Officer | J..n G...ey Subscribers Only |
| Executive Creative Director | D...k C...k Subscribers Only |
| Group Creative Director | A....on P...ce Subscribers Only |
| Creative Director | R..n S....et Subscribers Only |
| Group Creative Director | S....en M...in Subscribers Only |
| Creative Director | B...y J...s Subscribers Only |
| Art Director | M..s D...on Subscribers Only |
| Associate Copywriter | ..y W....ey Subscribers Only |
| Account Director | J...n C...er Subscribers Only |
| Channel Director | B..l Pa.....on Subscribers Only |
| Public Relations | B..l Pa.....on Subscribers Only |
| Channel Director | M...n D...y Subscribers Only |
| Senior Channel Manager | K...y F....er Subscribers Only |
| Channel Manager | K...e R...rs Subscribers Only |
| Technologist | R..n Sc....ey Subscribers Only |
| Executive Producer | E...n D....ng Subscribers Only |
| Music Producer | N..k K...an Subscribers Only |
| Director | N...i H...in Subscribers Only |
| Data Strategist | N...i H...in Subscribers Only |
| Channel Manager | A...sa M...ey Subscribers Only |
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