2018 Cannes Lions International Festival of Creativity Award Winners

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2018 Cannes Lions International Festival of Creativity - Grand Prix - Media\ Entertainment
Creative eCommerce

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Media\ Entertainment
AWARD: Grand Prix
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Gold Lion - Retail Promotions & Competitions
Brand Experience & Activation

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Retail Promotions & Competitions
AWARD: Gold Lion
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Gold Lion - Co-creation & User Generated Content
2018 Cannes Lions International Festival of Creativity - Gold Lion - Use of Digital Platforms
2018 Cannes Lions International Festival of Creativity - Silver Lion - Media / Entertainment
Brand Experience & Activation

XBOX and Football

AGENCY: McCann London
BRAND: XBOX One
CATEGORY: Media / Entertainment
AWARD: Silver Lion
ADVERTISER: Microsoft XBOX

2018 Cannes Lions International Festival of Creativity - Silver Lion - Retail & Customer Promotions
Creative eCommerce

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Retail & Customer Promotions
AWARD: Silver Lion
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Bronze Lion - Sponsorship & Brand Partnership
Brand Experience & Activation

XBOX and Football

AGENCY: McCann London
BRAND: XBOX One
CATEGORY: Sponsorship & Brand Partnership
AWARD: Bronze Lion
ADVERTISER: Microsoft XBOX

2018 Cannes Lions International Festival of Creativity - Bronze - Retail
Brand Experience & Activation

The Fanchise Model

AGENCY: McCann London
BRAND: XBOX DESIGN LAB
CATEGORY: Retail
AWARD: Bronze
ADVERTISER: Microsoft XBOX

2018 Cannes Lions International Festival of Creativity - Bronze Lion - Retail
Brand Experience & Activation

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Retail
AWARD: Bronze Lion
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Bronze Lion - Launch / Re-launch
Brand Experience & Activation

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Launch / Re-launch
AWARD: Bronze Lion
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Bronze Lion - Sponsorship & Brand Partnership
Social & Influencer

Football decoded

AGENCY: McCann London
BRAND: Xbox / Fifa 18
CATEGORY: Sponsorship & Brand Partnership
AWARD: Bronze Lion
ADVERTISER: Microsoft