2023 Cannes Lions International Festival of Creativity Award Winners

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2023 Cannes Lions International Festival of Creativity - Grand Prix - Corporate Purpose & Social Responsibility
Direct

Runner 321

AGENCY: FCB Canada
BRAND: Adidas
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Grand Prix
ADVERTISER: ADIDAS

2023 Cannes Lions International Festival of Creativity - Gold Lion - Food & Drink
Creative Effectiveness

Heinz Draw Ketchup

AGENCY: Rethink Communications Inc.
BRAND: KRAFT HEINZ
CATEGORY: Food & Drink
AWARD: Gold Lion
ADVERTISER: KRAFT HEINZ

2023 Cannes Lions International Festival of Creativity - Gold Lion - Use of Ambient Media: Large Scale
Media

Ability Signs

AGENCY: Rethink Communications Inc.
BRAND: DECATHLON CANADA
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Gold Lion
ADVERTISER: DECATHLON CANADA

2023 Cannes Lions International Festival of Creativity - Gold Lion - Breakthrough on a Budget
Social

Bill it to Bezos

AGENCY: Angry Butterfly
BRAND: JANE/FINCH COMMUNITY CENTRE
CATEGORY: Breakthrough on a Budget
AWARD: Gold Lion
ADVERTISER: JANE/FINCH COMMUNITY CENTRE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Services / Business to Business
Social

NXT LVL

AGENCY: FCB Canada
BRAND: BANK OF MONTREAL
CATEGORY: Consumer Services / Business to Business
AWARD: Gold Lion
ADVERTISER: BANK OF MONTREAL

2023 Cannes Lions International Festival of Creativity - Gold Lion - Customer Acquisition & Retention
Creative Commerce

NXT LVL

AGENCY: FCB Canada
BRAND: BANK OF MONTREAL
CATEGORY: Customer Acquisition & Retention
AWARD: Gold Lion
ADVERTISER: BANK OF MONTREAL

2023 Cannes Lions International Festival of Creativity - Gold Lion - Cross-platform Digital Experience
Brand Experience & Activation

Missing Matoaka

AGENCY: BBDO Canada
BRAND: MUSKRAT MAGAZINE
CATEGORY: Cross-platform Digital Experience
AWARD: Gold Lion
ADVERTISER: MUSKRAT MAGAZINE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Use of Radio or Audio as a Medium
Radio & Audio

Missing Matoaka

AGENCY: BBDO Canada
BRAND: MUSKRAT MAGAZINE
CATEGORY: Use of Radio or Audio as a Medium
AWARD: Gold Lion
ADVERTISER: MUSKRAT MAGAZINE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
PR

Runner 321

AGENCY: FCB Canada
BRAND: ADIDAS
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: ADIDAS

2023 Cannes Lions International Festival of Creativity - Gold Lion Campaign - Food & Drink
Outdoor

Diner

AGENCY: Rethink Communications Inc.
BRAND: HEINZ KETCHUP
CATEGORY: Food & Drink
AWARD: Gold Lion Campaign
ADVERTISER: HEINZ KETCHUP

2023 Cannes Lions International Festival of Creativity - Gold Lion Campaign - Food & Drink
Outdoor

Diner

AGENCY: Rethink Communications Inc.
BRAND: HEINZ KETCHUP
CATEGORY: Food & Drink
AWARD: Gold Lion Campaign
ADVERTISER: HEINZ KETCHUP

2023 Cannes Lions International Festival of Creativity - Gold Lion Campaign - Food & Drink
Outdoor

Diner

AGENCY: Rethink Communications Inc.
BRAND: HEINZ KETCHUP
CATEGORY: Food & Drink
AWARD: Gold Lion Campaign
ADVERTISER: HEINZ KETCHUP

2023 Cannes Lions International Festival of Creativity - Gold Lion - Books
Design

The Congregation

AGENCY: Klick Health, Vancouver/Klick Health, Chicago
BRAND: PODHER
CATEGORY: Books
AWARD: Gold Lion
ADVERTISER: PODHER

2023 Cannes Lions International Festival of Creativity - Silver Lion - Cinematography
Film Craft

ROM Immortal (138s)

AGENCY: Broken Heart Love Affair
BRAND: ROYAL ONTARIO MUSEUM (ROM)
CATEGORY: Cinematography
AWARD: Silver Lion
ADVERTISER: ROYAL ONTARIO MUSEUM (ROM)

2023 Cannes Lions International Festival of Creativity - Silver Lion - Metaverse, New Realities & Emerging Tech
2023 Cannes Lions International Festival of Creativity - Silver Lion - Customer Acquisition & Retention
Creative Commerce

Lotto Max Dream Bars

AGENCY: FCB Canada
BRAND: ONTARIO LOTTERY AND GAMING CORPORATION
CATEGORY: Customer Acquisition & Retention
AWARD: Silver Lion
ADVERTISER: ONTARIO LOTTERY AND GAMING CORPORATION

2023 Cannes Lions International Festival of Creativity - Silver Lion - Long-term Strategy
Creative Strategy

SickKids Vs Limits: House of Legends

AGENCY: Cossette
BRAND: SICKKIDS FOUNDATION
CATEGORY: Long-term Strategy
AWARD: Silver Lion
ADVERTISER: SICKKIDS FOUNDATION

2023 Cannes Lions International Festival of Creativity - Silver Lion - Not-for-profit / Charity / Government
Creative Commerce

Bill it to Bezos

AGENCY: Angry Butterfly
BRAND: JANE/FINCH COMMUNITY CENTRE
CATEGORY: Not-for-profit / Charity / Government
AWARD: Silver Lion
ADVERTISER: JANE/FINCH COMMUNITY CENTRE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Market Disruption
Print & Publishing

The Unburnable Book

AGENCY: Rethink Communications Inc.
BRAND: PENGUIN BOOKS RANDOM HOUSE
CATEGORY: Market Disruption
AWARD: Silver Lion
ADVERTISER: PENGUIN BOOKS RANDOM HOUSE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Social Data & Insight
Social

Trending 2 Table

AGENCY: FCB Canada
BRAND: VOILÀ BY SOBEYS
CATEGORY: Social Data & Insight
AWARD: Silver Lion
ADVERTISER: VOILÀ BY SOBEYS