2024 Cannes Lions International Festival of Creativity Award Winners

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2024 Cannes Lions International Festival of Creativity - Grand Prix - Launch/Relaunch
Entertainment Lions for Gaming

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Launch/Relaunch
AWARD: Grand Prix

2024 Cannes Lions International Festival of Creativity - Grand Prix - Gaming
Direct

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Gaming
AWARD: Grand Prix

2024 Cannes Lions International Festival of Creativity - Grand Prix - Use of Audio & Radio as a Medium
Audio & Radio

The Misheard Version

AGENCY: Golin
BRAND: Specsavers
CATEGORY: Use of Audio & Radio as a Medium
AWARD: Grand Prix
ADVERTISER: Specsavers

2024 Cannes Lions International Festival of Creativity - Grand Prix - Healthcare
PR

The Misheard Version

AGENCY: Manning Gottlieb OMD
BRAND: Specsavers
CATEGORY: Healthcare
AWARD: Grand Prix
ADVERTISER: Specsavers

2024 Cannes Lions International Festival of Creativity - Gold Lion - Single-Market Campaign
Outdoor

Windows 1

AGENCY: Uncommon Creative Studio
BRAND: British Airways
CATEGORY: Single-Market Campaign
AWARD: Gold Lion
ADVERTISER: International Airlines Group

2024 Cannes Lions International Festival of Creativity - Gold Lion - Single-Market Campaign
Outdoor

Windows 4

AGENCY: Uncommon Creative Studio
BRAND: British Airways
CATEGORY: Single-Market Campaign
AWARD: Gold Lion
ADVERTISER: International Airlines Group

2024 Cannes Lions International Festival of Creativity - Gold Lion - Real-Time Response
Creative Effectiveness

#TurnYourBack

AGENCY: Ogilvy
BRAND: Dove
CATEGORY: Real-Time Response
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Single-Market Campaign
Film

Channel 4 Idents 2023

AGENCY: 4Creative
BRAND: Channel 4
CATEGORY: Single-Market Campaign
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Achievement in Production
Film Craft

Channel 4 Idents 2023

AGENCY: 4Creative
BRAND: Channel 4
CATEGORY: Achievement in Production
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Art Direction: Brand & Communications Design
Industry Craft

Channel 4 Idents 2023

AGENCY: 4Creative
BRAND: Channel 4
CATEGORY: Art Direction: Brand & Communications Design
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion Campaign - Use of Humour
Film

Gina

AGENCY: Mother London
BRAND: Uber
CATEGORY: Use of Humour
AWARD: Gold Lion Campaign

2024 Cannes Lions International Festival of Creativity - Gold Lion Campaign - Use of Humour
Film

Mark

AGENCY: Mother London
BRAND: Uber
CATEGORY: Use of Humour
AWARD: Gold Lion Campaign
ADVERTISER: Uber

2024 Cannes Lions International Festival of Creativity - Gold Lion - Market Disruption
Creative Strategy

Code My Crown

AGENCY: Edelman
BRAND: Dove
CATEGORY: Market Disruption
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Titanium
AWARD: Titanium Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Gaming-Led Brand Experience
Brand Experience & Activation

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Gaming-Led Brand Experience
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Titanium
AWARD: Titanium Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Use of Music
Audio & Radio

The Misheard Version

AGENCY: Golin
BRAND: Specsavers
CATEGORY: Use of Music
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Small-Scale Media
2024 Cannes Lions International Festival of Creativity - Gold Lion - Climate Action
Sustainable Development Goals

The Move To -15° (Board)

AGENCY: Edelman
BRAND: DP World
CATEGORY: Climate Action
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

The Move To -15° (Board)

AGENCY: Edelman
BRAND: DP World
CATEGORY: Titanium
AWARD: Titanium Lion