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Cannes Lions International Festival of Creativity

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Cannes Lions International Festival of Creativity Winners

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2024 Cannes Lions International Festival of Creativity - Grand Prix - Launch/Relaunch
Entertainment Lions for Gaming

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Launch/Relaunch
AWARD: Grand Prix

2024 Cannes Lions International Festival of Creativity - Grand Prix - Gaming
Direct

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Gaming
AWARD: Grand Prix

2024 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Titanium
AWARD: Titanium Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Gaming-Led Brand Experience
Brand Experience & Activation

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Gaming-Led Brand Experience
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Titanium
AWARD: Titanium Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Data-Enhanced Creativity
Creative Data

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Data-Enhanced Creativity
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment Lions for Gaming

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Fan Engagement/Distribution Strategy
Entertainment Lions for Sport

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Fan Engagement/Distribution Strategy
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Launch/Relaunch
PR

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
YEAR: 2024
CATEGORY: Launch/Relaunch
AWARD: Silver Lion

2023 Cannes Lions International Festival of Creativity - Gold Lion - Data Storytelling
Creative Data

Fabric of England

AGENCY: McCann London
BRAND: SHOW RACISM THE RED CARD
YEAR: 2023
CATEGORY: Data Storytelling
AWARD: Gold Lion
ADVERTISER: SHOW RACISM THE RED CARD

2023 Cannes Lions International Festival of Creativity - Silver Lion - Innovative Use of Influencers
Media

Depzman - Life Cut Short

AGENCY: McCann London
BRAND: THE JOSHUA RIBERA FOUNDATION
YEAR: 2023
CATEGORY: Innovative Use of Influencers
AWARD: Silver Lion
ADVERTISER: THE JOSHUA RIBERA FOUNDATION

2023 Cannes Lions International Festival of Creativity - Silver Lion - Launch / Re-launch
Brand Experience & Activation

SmartPlants: Pollution Absorption System

AGENCY: McCann London
BRAND: PLANT DROP
YEAR: 2023
CATEGORY: Launch / Re-launch
AWARD: Silver Lion
ADVERTISER: PLANT DROP

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Customer Acquisition & Retention
Creative Commerce

New houseplants

AGENCY: McCann London
BRAND: PLANT DROP
YEAR: 2023
CATEGORY: Customer Acquisition & Retention
AWARD: Bronze Lion
ADVERTISER: PLANT DROP

2021 Cannes Lions International Festival of Creativity - Gold Lion - Publications
Print & Publishing

The Birth of Gaming Tourism

AGENCY: McCann London
BRAND: Xbox / Microsoft
YEAR: 2021
CATEGORY: Publications
AWARD: Gold Lion
ADVERTISER: Microsoft

2021 Cannes Lions International Festival of Creativity - Gold Lion - Gaming
Direct

The Birth of Gaming Tourism

AGENCY: McCann London
BRAND: Xbox / Microsoft
YEAR: 2021
CATEGORY: Gaming
AWARD: Gold Lion
ADVERTISER: Microsoft

2021 Cannes Lions International Festival of Creativity - Gold Lion - Customer Acquisition & Retention
Brand Experience & Activation

The Birth of Gaming Tourism

AGENCY: McCann London
BRAND: Xbox / Microsoft
YEAR: 2021
CATEGORY: Customer Acquisition & Retention
AWARD: Gold Lion
ADVERTISER: Microsoft

2021 Cannes Lions International Festival of Creativity - Silver Lion - Sponsorship & Brand Partnership
Brand Experience & Activation

The Birth of Gaming Tourism

AGENCY: McCann London
BRAND: Xbox / Microsoft
YEAR: 2021
CATEGORY: Sponsorship & Brand Partnership
AWARD: Silver Lion
ADVERTISER: Microsoft

2021 Cannes Lions International Festival of Creativity - Silver Lion - Brand Integration & Sponsorships / Partnerships
Entertainment

The Birth of Gaming Tourism

AGENCY: McCann London
BRAND: Xbox / Microsoft
YEAR: 2021
CATEGORY: Brand Integration & Sponsorships / Partnerships
AWARD: Silver Lion
ADVERTISER: Microsoft

2021 Cannes Lions International Festival of Creativity - Bronze Lion - Cultural Insight
PR

40K Strong (Film Case)

AGENCY: McCann London
BRAND: Help For Heroes
YEAR: 2021
CATEGORY: Cultural Insight
AWARD: Bronze Lion
ADVERTISER: Help For Heroes

2021 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Stunts
Media

40K Strong (Film Case)

AGENCY: McCann London
BRAND: Help For Heroes
YEAR: 2021
CATEGORY: Use of Stunts
AWARD: Bronze Lion
ADVERTISER: Help For Heroes