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The One Show

Creative Award
New York, United States

2014 The One Show Award Winners

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2014 The One Club for Creativity - Gold Pencil - Over 60 second - Single
Consumer Television

Real Beauty Sketches

AGENCY: .
BRAND: Dove
CATEGORY: Over 60 second - Single
AWARD: Gold Pencil
ADVERTISER: Unilever

2014 The One Club for Creativity - Gold Pencil - Over 60 second - Single
Consumer Television

Hands

AGENCY: Wieden+Kennedy
BRAND: Honda
CATEGORY: Over 60 second - Single
AWARD: Gold Pencil
ADVERTISER: Honda Motor Co., Ltd.

2014 The One Club for Creativity - Gold Pencil - Direction
Video Craft

Hands

AGENCY: Wieden+Kennedy
BRAND: Honda
CATEGORY: Direction
AWARD: Gold Pencil
ADVERTISER: Honda Motor Co., Ltd.

2014 The One Club for Creativity - Gold Pencil - :30/:25 - Single
Consumer Television

Baby

AGENCY: Deutsch
BRAND: Volkswagen
CATEGORY: :30/:25 - Single
AWARD: Gold Pencil
ADVERTISER: Volkswagen

2014 The One Club for Creativity - Gold Pencil - Direction
Video Craft

The Epic Split feat. Van Damme (Live Test 6)

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Volvo Trucks
CATEGORY: Direction
AWARD: Gold Pencil
ADVERTISER: Volvo Group Sweden AB

2014 The One Club for Creativity - Gold Pencil - Consumer Campaign
Integrated Branding

Live Test Series

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Volvo Trucks
CATEGORY: Consumer Campaign
AWARD: Gold Pencil
ADVERTISER: Volvo Group Sweden AB

2014 The One Club for Creativity - Gold Pencil - Online
Non-Broadcast

The Epic Split feat. Van Damme (Live Test 6)

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Volvo Trucks
CATEGORY: Online
AWARD: Gold Pencil
ADVERTISER: Volvo Group Sweden AB

2014 The One Club for Creativity - Gold Pencil - Social Media & Viral Marketing
Digital Direct Marketing

Real Beauty Sketches

AGENCY: .
BRAND: Dove
CATEGORY: Social Media & Viral Marketing
AWARD: Gold Pencil
ADVERTISER: Unilever

2014 The One Club for Creativity - Gold Pencil - Consumer Campaign
Integrated Branding

Real Beauty Sketches

AGENCY: .
BRAND: Dove
CATEGORY: Consumer Campaign
AWARD: Gold Pencil
ADVERTISER: Unilever

2014 The One Club for Creativity - Gold Pencil - Radio
Innovation in Radio

Rescue Radio

AGENCY: Ogilvy UAE
BRAND: Sawa Mninjah
CATEGORY: Radio
AWARD: Gold Pencil
ADVERTISER: Sawa Mninjah

2014 The One Club for Creativity - Gold Pencil - Art Direction - Single or Campaign
Print Craft

William Shakespeare

AGENCY: McCann Mumbai
BRAND: Penguin Books
CATEGORY: Art Direction - Single or Campaign
AWARD: Gold Pencil
ADVERTISER: Penguin Books

2014 The One Club for Creativity - Gold Pencil - Full Page or Spread – Single
Newspaper

Author Headphones

AGENCY: McCann Mumbai
BRAND: Penguin Books
CATEGORY: Full Page or Spread – Single
AWARD: Gold Pencil
ADVERTISER: Penguin Books

2014 The One Club for Creativity - Gold Pencil - Art Direction - Single or Campaign
Print Craft

Mark Twain

AGENCY: McCann Mumbai
BRAND: Penguin Books
CATEGORY: Art Direction - Single or Campaign
AWARD: Gold Pencil
ADVERTISER: Penguin Books

2014 The One Club for Creativity - Gold Pencil - Full Page or Spread - Single
Newspaper

Mark Twain

AGENCY: McCann Mumbai
BRAND: Penguin Books
CATEGORY: Full Page or Spread - Single
AWARD: Gold Pencil
ADVERTISER: Penguin Books

2014 The One Club for Creativity - Gold Pencil - Art Direction - Single or Campaign
Print Craft

Oscar Wilde

AGENCY: McCann Mumbai
BRAND: Penguin Books
CATEGORY: Art Direction - Single or Campaign
AWARD: Gold Pencil
ADVERTISER: Penguin Books

2014 The One Club for Creativity - Gold Pencil - Posters - Campaign
Collateral

Bus

AGENCY: Leo Burnett Tailor Made
BRAND: Fiat
CATEGORY: Posters - Campaign
AWARD: Gold Pencil
ADVERTISER: Fiat

2014 The One Club for Creativity - Gold Pencil - collateral
Collateral

Girl

AGENCY: Leo Burnett Tailor Made
BRAND: Fiat
CATEGORY: collateral
AWARD: Gold Pencil
ADVERTISER: Fiat

2014 The One Club for Creativity - Gold Pencil - Posters - Single
Collateral

Bus

AGENCY: Leo Burnett Tailor Made
BRAND: Fiat
CATEGORY: Posters - Single
AWARD: Gold Pencil
ADVERTISER: Fiat

2014 The One Club for Creativity - Gold Pencil - Posters - Single
Collateral

Dog

AGENCY: Leo Burnett Tailor Made
BRAND: Fiat
CATEGORY: Posters - Single
AWARD: Gold Pencil
ADVERTISER: Fiat

2014 The One Club for Creativity - Gold Pencil - Public Service Integrated
Public Service Integrated Branding

Climate Name Change

AGENCY: Barton F. Graf
BRAND: 350 Action
CATEGORY: Public Service Integrated
AWARD: Gold Pencil
ADVERTISER: 350 Action