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The One Show

Creative Award
New York, United States

2017 The One Show Award Winners

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2017 The One Club for Creativity - Silver - Craft / Photography - Single or Series
Design

Get Back, Tohoku 6

AGENCY: Dentsu Inc.
BRAND: Tohoku Shinkansen
CATEGORY: Craft / Photography - Single or Series
AWARD: Silver
ADVERTISER: East Japan Railway Company

2017 The One Club for Creativity - Silver - Promotional / Posters - Series
Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Promotional / Posters - Series
AWARD: Silver
ADVERTISER: Panasonic

2017 The One Club for Creativity - Silver - Craft / Illustration - Single or Series
Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Craft / Illustration - Single or Series
AWARD: Silver
ADVERTISER: Panasonic

2017 The One Club for Creativity - Silver - Craft / Art Direction - Single or Series
Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Craft / Art Direction - Single or Series
AWARD: Silver
ADVERTISER: Panasonic

2017 The One Club for Creativity - Silver - Social Engagement / Community Building
Social Media

Girl Emojis

AGENCY: Leo Burnett Chicago
BRAND: Always
CATEGORY: Social Engagement / Community Building
AWARD: Silver
ADVERTISER: Procter & Gamble

2017 The One Club for Creativity - Silver - Brand Voice
Public Relations

Analog

AGENCY: MullenLowe U.S.
BRAND: American Greetings
CATEGORY: Brand Voice
AWARD: Silver
ADVERTISER: American Greetings

2017 The One Club for Creativity - Silver - Television / Short Form - Campaign
Film

The boys

AGENCY: Clemenger BBDO Melbourne
BRAND: Bonds
CATEGORY: Television / Short Form - Campaign
AWARD: Silver
ADVERTISER: Bonds

2017 The One Club for Creativity - Silver - Integrated Branding
Cross-Platform

The boys

AGENCY: Clemenger BBDO Melbourne
BRAND: Bonds
CATEGORY: Integrated Branding
AWARD: Silver
ADVERTISER: Bonds

2017 The One Club for Creativity - Silver - Television / Long Form - Single
Film

Whale

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Television / Long Form - Single
AWARD: Silver
ADVERTISER: Procter & Gamble

2017 The One Club for Creativity - Silver - Ambient / Live Events
Direct Marketing

The reversed trailer

AGENCY: TRY/Apt
BRAND: Volkswagen
CATEGORY: Ambient / Live Events
AWARD: Silver
ADVERTISER: Volkswagen

2017 The One Club for Creativity - Silver - Craft - Use of Original Music / Use of Original Music - Single
Moving Image Craft

Your Future is Not Mine

AGENCY: Johannes Leonardo
BRAND: adidas
CATEGORY: Craft - Use of Original Music / Use of Original Music - Single
AWARD: Silver
ADVERTISER: adidas

2017 The One Club for Creativity - Silver - Craft / Photography - Single or Campaign
Print & Outdoor

Loving the night

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Craft / Photography - Single or Campaign
AWARD: Silver
ADVERTISER: McDonald's

2017 The One Club for Creativity - Silver - Experiential / Virtual Reality (VR)
Branded Entertainment

Dream Adventures

AGENCY: 180LA
BRAND: Expedia
CATEGORY: Experiential / Virtual Reality (VR)
AWARD: Silver
ADVERTISER: Expedia, Inc.

2017 The One Club for Creativity - Silver - Branded Social Post / Real-Time Response
Social Media

Swishy Chug: The Fake Brand That Led to Real Results.

BRAND: Jamba Juice
CATEGORY: Branded Social Post / Real-Time Response
AWARD: Silver
ADVERTISER: Zimmerman Advertising

2017 The One Club for Creativity - Silver - Utility
Mobile

brainBAND

AGENCY: Leo Burnett Sydney
BRAND: Samsung
CATEGORY: Utility
AWARD: Silver
ADVERTISER: Samsung

2017 The One Club for Creativity - Silver - Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Print & Outdoor

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
AWARD: Silver
ADVERTISER: ING Bank

2017 The One Club for Creativity - Silver - Innovation in Cross-Platform / Integrated Branding
Cross-Platform

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Innovation in Cross-Platform / Integrated Branding
AWARD: Silver
ADVERTISER: ING Bank

2017 The One Club for Creativity - Silver - Craft / Dynamic Data Visualization
Interactive

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Craft / Dynamic Data Visualization
AWARD: Silver
ADVERTISER: ING Bank

2017 The One Club for Creativity - Silver - Promotional / Collateral / Promotional Items - Single or Campaign
Print & Outdoor

The Live Fish Pack

AGENCY: Y&R Warsaw
BRAND: Mila
CATEGORY: Promotional / Collateral / Promotional Items - Single or Campaign
AWARD: Silver
ADVERTISER: Mila

2017 The One Club for Creativity - Silver - Reputation Management
Public Relations

Fly Babies

AGENCY: MullenLowe U.S.
BRAND: JetBlue
CATEGORY: Reputation Management
AWARD: Silver
ADVERTISER: JetBlue Airways