2018 The Loeries Award Winners

The Loeries

Creative Award

Johannesburg, South Africa

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2018 Loerie Awards - Grand Prix - Branded Content Video – Series - Type A

Film

The World's First Baby Marathon Episode 1

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Branded Content Video – Series - Type A
AWARD: Grand Prix
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Grand Prix - Branded Content Video – Series - Type A

Film

The World's First Baby Marathon Trailer

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Branded Content Video – Series - Type A
AWARD: Grand Prix
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Grand Prix - Tactical use of Newspaper - Type A

Print Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Tactical use of Newspaper - Type A
AWARD: Grand Prix
ADVERTISER: Nando's

2018 Loerie Awards - Grand Prix - Branded Content Radio & Audio - Type A

Radio & Audio

The Highway Gallery

AGENCY: TBWA\RAAD
BRAND: Louvre Abu Dhabi
CATEGORY: Branded Content Radio & Audio - Type A
AWARD: Grand Prix
ADVERTISER: Louvre Abu Dhabi

2018 Loerie Awards - Grand Prix - Digital Integrated Campaign - Type B

Digital & Interactive Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Grand Prix
ADVERTISER: Sanlam

2018 Loerie Awards - Grand Prix - Identity Programmes - Type B

Communication Design

Fear And Fantasy Festival

AGENCY: TBWA\Istanbul
BRAND: Fear Fantasy Festival
CATEGORY: Identity Programmes - Type B
AWARD: Grand Prix
ADVERTISER: Fear Fantasy Festival

2018 Loerie Awards - Grand Prix - Integrated Campaign - Integrated Multimedia Type B

Integrated Campaign

Lucky Face

AGENCY: Impact BBDO
BRAND: La Libanaise Des Jeux
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Grand Prix
ADVERTISER: La Libanaise des Jeux