2024 International Food and Beverage Creative Excellence Awards - FAB Awards Award Winners

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2024 FAB Awards - FAB (Gold) - Retailers
TV & Cinema Commercials

Ocado Inspired Choice

AGENCY: St. Luke’s Communications
BRAND: Ocado
CATEGORY: Retailers
AWARD: FAB (Gold)
ADVERTISER: Ocado

2024 FAB Awards - FAB (Gold) - Confectionery & Snacks
Social Media / Social Business

Put Peanut Butter In It

AGENCY: Mother London
BRAND: Reese's
CATEGORY: Confectionery & Snacks
AWARD: FAB (Gold)
ADVERTISER: The Hershey Company

2024 FAB Awards - FAB (Gold) - Special
Online Advertising

Best Friends (Long version)

AGENCY: Mother London
BRAND: Uber One
CATEGORY: Special
AWARD: FAB (Gold)
ADVERTISER: Uber Eats

2024 FAB Awards - FAB (Gold) - Ethical
Integrated

Chicken Feed. Human Snack.

AGENCY: Colle McVoy
BRAND: Chix Mix
CATEGORY: Ethical
AWARD: FAB (Gold)
ADVERTISER: Perdue Farms

2024 FAB Awards - FAB (Gold) - Confectionery & Snacks
Influencer Marketing

The Ring of Comfort

AGENCY: Critical Mass
BRAND: M&M'S
CATEGORY: Confectionery & Snacks
AWARD: FAB (Gold)
ADVERTISER: Mars

2024 FAB Awards - FAB (Gold) - Alcoholic Drinks
Branded Utility

BOI-1DA.I

AGENCY: BBDO New York
BRAND: Bacardi
CATEGORY: Alcoholic Drinks
AWARD: FAB (Gold)
ADVERTISER: Bacardi

2024 FAB Awards - FAB (Gold) - Alcoholic Drinks
Best Use Of Technology

BOI-1DA.I

AGENCY: BBDO New York
BRAND: Bacardi
CATEGORY: Alcoholic Drinks
AWARD: FAB (Gold)
ADVERTISER: Bacardi

2024 FAB Awards - FAB (Gold) - Confectionery & Snacks
Brand Redesign

La Dolce Vita

AGENCY: Design Bridge & Partners
BRAND: Pastiglie Leone
CATEGORY: Confectionery & Snacks
AWARD: FAB (Gold)
ADVERTISER: Pastiglie Leone

2024 FAB Awards - FAB (Gold) - Poster / Outdoor / OOH
Confectionery & Snacks

Butterkist Microwave

AGENCY: St. Luke’s Communications
BRAND: Butterkist
CATEGORY: Poster / Outdoor / OOH
AWARD: FAB (Gold)
ADVERTISER: HP Foods

2024 FAB Awards - FAB (Gold) - Confectionery & Snacks
Best Use Of Media

Butterkist Microwave

AGENCY: St. Luke’s Communications
BRAND: Butterkist
CATEGORY: Confectionery & Snacks
AWARD: FAB (Gold)
ADVERTISER: HP Foods

2024 FAB Awards - FAB (Gold) - Charitable Causes
Best Use Of Media

A Better Fortune

AGENCY: The Gate
BRAND: On Your Side
CATEGORY: Charitable Causes
AWARD: FAB (Gold)
ADVERTISER: On Your Side

2024 FAB Awards - FAB (Gold) - Alcoholic Drinks
2024 FAB Awards - FAB (Gold) - Retailers
Best Use Of Media

Jack in the Box x Pineapple Express

AGENCY: Carat USA, San Francisco
BRAND: Jack in the Box
CATEGORY: Retailers
AWARD: FAB (Gold)
ADVERTISER: Jack in the Box

2024 FAB Awards - FAB (Gold) - Retailers
TV & Cinema Commercials

We Heard You

AGENCY: Mother London
BRAND: KFC
CATEGORY: Retailers
AWARD: FAB (Gold)
ADVERTISER: KFC

2024 FAB Awards - FAB (Gold) - Confectionery & Snacks
Branded Content & Entertainment

Groundhog LAY'S

AGENCY: OMD USA
BRAND: Lay's
CATEGORY: Confectionery & Snacks
AWARD: FAB (Gold)
ADVERTISER: PepsiCo Inc.

2024 FAB Awards - FAB (Gold) - Sustainable
Packaging Design

Luxury Redefined

AGENCY: James Cropper
BRAND: Bruichladdich
CATEGORY: Sustainable
AWARD: FAB (Gold)
ADVERTISER: Bruichladdich Distillery Company

2024 FAB Awards - FAB (Gold) - Savoury Foods
Guerilla Marketing

Marmite Patches (Board)

AGENCY: OLIVER Agency
BRAND: Marmite
CATEGORY: Savoury Foods
AWARD: FAB (Gold)
ADVERTISER: Unilever

2024 FAB Awards - FAB (Gold) - Savoury Foods
Social Media / Social Business

Marmite Patches (Board)

AGENCY: OLIVER Agency
BRAND: Marmite
CATEGORY: Savoury Foods
AWARD: FAB (Gold)
ADVERTISER: Unilever

2024 FAB Awards - FAB (Gold) - Non-Alcoholic Drinks
Brand Identity

Slurpee Brand Evolution

AGENCY: Safari Sundays
BRAND: 7-Eleven Slurpee
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB (Gold)
ADVERTISER: 7-Eleven

2024 FAB Awards - FAB (Gold) - Retailers
Interiors Design / Retail Environment

The Alchemist, London Victoria

AGENCY: DesignLSM
BRAND: The Alchemist
CATEGORY: Retailers
AWARD: FAB (Gold)
ADVERTISER: The Alchemist