2012 Cristal Media & ADvertising Summit Award Winners

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2012 Cristal  - Cristal - Best Use or Integration of Digital Media
Brand Entertainment & Contents

COKE POLAR BOWL

AGENCY: Wieden + Kennedy
BRAND: 46664/Coca-Cola
CATEGORY: Best Use or Integration of Digital Media
AWARD: Cristal
ADVERTISER: Coca-Cola Company

2012 Cristal  - Cristal - Copywriting
Print Craft

She's My...

AGENCY: Leo Burnett Schweiz
BRAND: Swiss Life
CATEGORY: Copywriting
AWARD: Cristal
ADVERTISER: Swiss Life

2012 Cristal  - Cristal - Copywriting
Print Craft

You Are...

AGENCY: Leo Burnett Schweiz
BRAND: Swiss Life
CATEGORY: Copywriting
AWARD: Cristal
ADVERTISER: Swiss Life

2012 Cristal  - Cristal - Copywriting
Print Craft

I Like...

AGENCY: Leo Burnett Schweiz
BRAND: Swiss Life
CATEGORY: Copywriting
AWARD: Cristal
ADVERTISER: Swiss Life

2012 Cristal  - Cristal - Copywriting
Print Craft

I Love...

AGENCY: Leo Burnett Schweiz
BRAND: Swiss Life
CATEGORY: Copywriting
AWARD: Cristal
ADVERTISER: Swiss Life

2012 Cristal  - Cristal - Copywriting
Print Craft

I'm Not Interested...

AGENCY: Leo Burnett Schweiz
BRAND: Swiss Life
CATEGORY: Copywriting
AWARD: Cristal
ADVERTISER: Swiss Life

2012 Cristal  - Cristal - Social Network Client Relationships
Consumer Marketing

Reach the Sunrise

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Social Network Client Relationships
AWARD: Cristal
ADVERTISER: Heineken

2012 Cristal  - Cristal - Automotive/Automotive Product/Motorbike
Film

Paris-Rome

AGENCY: HUMANSEVEN
BRAND: C3
CATEGORY: Automotive/Automotive Product/Motorbike
AWARD: Cristal
ADVERTISER: Citroën

2012 Cristal  - Cristal - Integrated
Integrated

Romanians are Smart

AGENCY: McCann Worldgroup Romania
BRAND: ROM
CATEGORY: Integrated
AWARD: Cristal
ADVERTISER: Kandia-Excelent

2012 Cristal  - Cristal - NGO/Great Cause/Charity
Film

Children’s choir starts bullying

AGENCY: Duval Guillaume
BRAND: De Opvoedingslijn
CATEGORY: NGO/Great Cause/Charity
AWARD: Cristal
ADVERTISER: De Opvoedingslijn

2012 Cristal  - Cristal - Best Use of Merchandising/Instore Marketing
Consumer Marketing

Builders of Sound Making-of

AGENCY: Serviceplan Group
BRAND: Lego
CATEGORY: Best Use of Merchandising/Instore Marketing
AWARD: Cristal
ADVERTISER: Lego

2012 Cristal  - Cristal - Best Use of Promo & Activation
Consumer Marketing

Builders of Sound Making-of

AGENCY: Serviceplan Group
BRAND: Lego
CATEGORY: Best Use of Promo & Activation
AWARD: Cristal
ADVERTISER: Lego

2012 Cristal  - Cristal - Best Special Effects
Production

L'Odyssée

AGENCY: Marcel
BRAND: Cartier
CATEGORY: Best Special Effects
AWARD: Cristal
ADVERTISER: Cartier

2012 Cristal  - Cristal - Best Luxury Film
Production

L'Odyssée

AGENCY: Marcel
BRAND: Cartier
CATEGORY: Best Luxury Film
AWARD: Cristal
ADVERTISER: Cartier

2012 Cristal  - Cristal - Best Direction
Production

L'Odyssée

AGENCY: Marcel
BRAND: Cartier
CATEGORY: Best Direction
AWARD: Cristal
ADVERTISER: Cartier

2012 Cristal  - Cristal - Launch Campaign
Media

MCM Pizza (Board)

AGENCY: BETC Paris
BRAND: MCM Pizza / Speed Rabbit Pizza
CATEGORY: Launch Campaign
AWARD: Cristal
ADVERTISER: MCM

2012 Cristal  - Cristal - Best Integrated Campaign in Direct Marketing
Consumer Marketing

MCM Pizza (Board)

AGENCY: BETC Paris
BRAND: MCM Pizza / Speed Rabbit Pizza
CATEGORY: Best Integrated Campaign in Direct Marketing
AWARD: Cristal
ADVERTISER: MCM

2012 Cristal  - Cristal - Retail Store
Film

Symphony

AGENCY: HeimatTBWA\
BRAND: Hornbach
CATEGORY: Retail Store
AWARD: Cristal
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2012 Cristal  - Cristal - Best Integrated Content Campaign
Brand Entertainment & Contents

Book Burning Party (120s)

AGENCY: Leo Burnett Detroit
BRAND: Troy Public Library
CATEGORY: Best Integrated Content Campaign
AWARD: Cristal
ADVERTISER: Troy Public Library

2012 Cristal  - Cristal - Public Interest Campaign
Film

So you think you will dance

AGENCY: Duval Guillaume
BRAND: Stop the Traffik
CATEGORY: Public Interest Campaign
AWARD: Cristal
ADVERTISER: Stop the Traffik