2014 Cristal Media & ADvertising Summit Award Winners

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2014 Cristal  - Grand Cristal - Sports Marketing
Sports Marketing

adidas allin

AGENCY: We Are Social
BRAND: adidas
CATEGORY: Sports Marketing
AWARD: Grand Cristal
ADVERTISER: adidas

2014 Cristal  - Cristal - Best Use of Promotion & Activation
Sports Marketing

Brahma Selecao Especial: a limited edition beer

AGENCY: Africa
BRAND: Brahma Beer
CATEGORY: Best Use of Promotion & Activation
AWARD: Cristal
ADVERTISER: AB Inbev

2014 Cristal  - Cristal - Best Use of PR/Digital PR
Sports Marketing

The Inverted Jersey

AGENCY: Africa
BRAND: Botafogo de Futebol e Regatas
CATEGORY: Best Use of PR/Digital PR
AWARD: Cristal
ADVERTISER: Botafogo de Futebol & Regatas

2014 Cristal  - Cristal - Best Use of Humour
Sports Marketing

FryFutbol

AGENCY: Arc Worldwide
BRAND: McDonald's
CATEGORY: Best Use of Humour
AWARD: Cristal
ADVERTISER: McDonald's

2014 Cristal  - Cristal - Best Use of Social Media
Sports Marketing

adidas allin

AGENCY: We Are Social
BRAND: adidas
CATEGORY: Best Use of Social Media
AWARD: Cristal
ADVERTISER: adidas

2014 Cristal  - Sapphire - Viral Film
Sports Marketing

All-Time Greats | Cristiano Ronaldo and Pelé

AGENCY: TBWA\Chiat\Day Los Angeles
BRAND: Emirates
CATEGORY: Viral Film
AWARD: Sapphire
ADVERTISER: Emirates Airlines

2014 Cristal  - Sapphire - Best Use of PR/Digital PR
Sports Marketing

Dacia Sponsor Day

AGENCY: Publicis Italy
BRAND: Dacia
CATEGORY: Best Use of PR/Digital PR
AWARD: Sapphire
ADVERTISER: Renault

2014 Cristal  - Sapphire - Best Use of Mobile
Sports Marketing

The List by Sooruz

AGENCY: Nurun Paris
BRAND: Sooruz
CATEGORY: Best Use of Mobile
AWARD: Sapphire
ADVERTISER: Sooruz

2014 Cristal  - Sapphire - Best Use of Humour
Sports Marketing

Brazuca

AGENCY: We Are Social
BRAND: adidas
CATEGORY: Best Use of Humour
AWARD: Sapphire
ADVERTISER: adidas

2014 Cristal  - Emerald - Best Use of Humour
Sports Marketing

Straight Down the Middle

BRAND: Nike Football
CATEGORY: Best Use of Humour
AWARD: Emerald
ADVERTISER: Nike