2008 International Advertising Festival Golden Hammer Award Winners

International Advertising Festival Golden Hammer

Creative Award

Riga, Latvia

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2008 SIA GOLDEN HAMMER - Grand Prix

MEDIA

Angel

BRAND: LR Ministry of Transport
AWARD: Grand Prix

2008 SIA GOLDEN HAMMER - Gold - Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)

MEDIA

ProTheater

AGENCY: Leo Burnett Moscow
BRAND: ProTheater
CATEGORY: Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Print Media

MEDIA

Torn Nipple

BRAND: Garmastan
CATEGORY: Best use of Print Media
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Print Media

MEDIA

Olfen Patch

AGENCY: Universal McCann
BRAND: Olfen Patch
CATEGORY: Best use of Print Media
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)

MEDIA

Trolleybus

AGENCY: OMD Latvia
BRAND: Hyundai Getz
CATEGORY: Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)

MEDIA

Angel

BRAND: LR Ministry of Transport
CATEGORY: Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Internet

MEDIA

Karaoke

AGENCY: OMD Latvia
BRAND: BITE
CATEGORY: Best use of Internet
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams

MEDIA

Hiring Stunt

AGENCY: Saatchi & Saatchi Russia
BRAND: Saatchi & Saatchi
CATEGORY: Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
AWARD: Gold

2008 SIA GOLDEN HAMMER - Gold - Best use of Sponsorship, Event/Nightlife Marketing

MEDIA

Download for free - Orbit has paid for it!

AGENCY: Media House
BRAND: Orbit
CATEGORY: Best use of Sponsorship, Event/Nightlife Marketing
AWARD: Gold

2008 SIA GOLDEN HAMMER - Silver - Best use of Radio

MEDIA

Taxi Drivers

AGENCY: Leo Burnett Kyiv
BRAND: Intron
CATEGORY: Best use of Radio
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)

MEDIA

Interrupting Accountants Routine

AGENCY: Mediaplan / OMD
BRAND: Paulig
CATEGORY: Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Other

MEDIA

Photo Wall

AGENCY: OMD Latvia
BRAND: BiFri
CATEGORY: Other
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Print Media

MEDIA

Chappi Image Campaign

AGENCY: TBWA\Latvia
BRAND: Chappi
CATEGORY: Best use of Print Media
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)

MEDIA

Perfect Fit Dog

AGENCY: Mark/BBDO
BRAND: Perfect Fit
CATEGORY: Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Internet

MEDIA

Explaining the Unexplainable

AGENCY: APR Media Services
BRAND: MegaFon
CATEGORY: Best use of Internet
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Internet

MEDIA

Doctors against smoking

BRAND: Pfizer
CATEGORY: Best use of Internet
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams

MEDIA

Home reading book

AGENCY: Leo Burnett Moscow
BRAND: OGI
CATEGORY: Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
AWARD: Silver

2008 SIA GOLDEN HAMMER - Silver - Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams

MEDIA

Free for life

AGENCY: Initiative / VIA
BRAND: BiFri
CATEGORY: Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
AWARD: Silver

2008 SIA GOLDEN HAMMER - Diploma - Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)

MEDIA

Toothpick

AGENCY: van der Buzz
BRAND: OIDent
CATEGORY: Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
AWARD: Diploma

2008 SIA GOLDEN HAMMER - Diploma - Other

MEDIA

Show yourself

AGENCY: PHD Latvia
BRAND: Galerija Centrs
CATEGORY: Other
AWARD: Diploma