Spikes Asia Winners

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2022 Spikes Asia - Gold Spike - Travel, Leisure, Retail, Restaurants & Fast Food Chains
2022 Spikes Asia - Gold Spike - Not-for-profit / Charity / Government
Strategy Effectiveness

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
YEAR: 2022
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold Spike
ADVERTISER: WWF

2022 Spikes Asia - Gold Spike - New Realities & Voice Activation
Digital Craft

Lay's Crispy Subtitles (Case Film)

AGENCY: Happiness / An FCB alliance
BRAND: Lay's
YEAR: 2022
CATEGORY: New Realities & Voice Activation
AWARD: Gold Spike
ADVERTISER: PepsiCo Inc.

2022 Spikes Asia - Gold Spike - Cultural Insight
Film

When will she be right?

AGENCY: The Monkeys
BRAND: UN Women Australia
YEAR: 2022
CATEGORY: Cultural Insight
AWARD: Gold Spike
ADVERTISER: United Nations Women

2022 Spikes Asia - Gold Spike - Market Disruption
PR

One House to save many

AGENCY: Leo Burnett
BRAND: Suncorp
YEAR: 2022
CATEGORY: Market Disruption
AWARD: Gold Spike
ADVERTISER: Suncorp Metway

2022 Spikes Asia - Gold Spike - Research, Data & Analytics
PR

Slow Road

AGENCY: Cheil
BRAND: Jeju Tourism Organization
YEAR: 2022
CATEGORY: Research, Data & Analytics
AWARD: Gold Spike
ADVERTISER: Jeju Tourism Organization

2022 Spikes Asia - Gold Spike - Breakthrough on a Budget
Media

No Home Address

AGENCY: Ogilvy Sydney
BRAND: WhiteLion
YEAR: 2022
CATEGORY: Breakthrough on a Budget
AWARD: Gold Spike
ADVERTISER: WhiteLion

2022 Spikes Asia - Gold Spike - Consumer Goods
Radio & Audio

White Noise

BRAND: Lego
YEAR: 2022
CATEGORY: Consumer Goods
AWARD: Gold Spike
ADVERTISER: The Lego Group

2022 Spikes Asia - Gold Spike - Multi-market Strategy
Strategy Effectiveness

H is for Handwashing

AGENCY: MullenLowe Lintas Group
BRAND: Lifebuoy
YEAR: 2022
CATEGORY: Multi-market Strategy
AWARD: Gold Spike
ADVERTISER: Lifebuoy

2022 Spikes Asia - Gold Spike - Brand & Communications Design
Industry Craft

THE MELANOMA TYPEFACE

AGENCY: TBWA Group New Zealand
BRAND: Melanoma NZ
YEAR: 2022
CATEGORY: Brand & Communications Design
AWARD: Gold Spike
ADVERTISER: Melanoma New Zealand

2022 Spikes Asia - Gold Spike - Visual Effects
Film Craft

Tomorrow’s Car

AGENCY: Innocean Australia
BRAND: Hyundai Tucson
YEAR: 2022
CATEGORY: Visual Effects
AWARD: Gold Spike
ADVERTISER: Hyundai Motor Group

2022 Spikes Asia - Gold Spike - Branded Games
Brand Experience Activation

Golf Ad Break Championship Hype Reel

AGENCY: DDB Sydney
BRAND: Volkswagen Golf
YEAR: 2022
CATEGORY: Branded Games
AWARD: Gold Spike
ADVERTISER: Volkswagen

2022 Spikes Asia - Gold Spike - Innovative Use of Community
Social & Influencer

Have a Bite

AGENCY: Wunderman Thompson
BRAND: KitKat
YEAR: 2022
CATEGORY: Innovative Use of Community
AWARD: Gold Spike
ADVERTISER: Nestlé

2022 Spikes Asia - Gold Spike - Consumer Goods
Design

EatQual

AGENCY: DDB Mudra
BRAND: McDonald's
YEAR: 2022
CATEGORY: Consumer Goods
AWARD: Gold Spike
ADVERTISER: McDonald's

2022 Spikes Asia - Gold Spike - Use of Mobile & Devices
Direct

Samsung iTest

AGENCY: DDB Group Aotearoa
BRAND: Samsung
YEAR: 2022
CATEGORY: Use of Mobile & Devices
AWARD: Gold Spike
ADVERTISER: Samsung

2022 Spikes Asia - Gold Spike - Use of Mobile & Devices
Brand Experience Activation

Samsung iTest

AGENCY: DDB Group Aotearoa
BRAND: Samsung
YEAR: 2022
CATEGORY: Use of Mobile & Devices
AWARD: Gold Spike
ADVERTISER: Samsung

2022 Spikes Asia - Gold Spike - Guerrilla Marketing & Stunts
Brand Experience Activation

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
YEAR: 2022
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Spike
ADVERTISER: Vice Media

2022 Spikes Asia - Gold Spike - Use of Social / Digital Platforms
Direct

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
YEAR: 2022
CATEGORY: Use of Social / Digital Platforms
AWARD: Gold Spike
ADVERTISER: Vice Media

2022 Spikes Asia - Gold Spike - AR
Mobile

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
YEAR: 2022
CATEGORY: AR
AWARD: Gold Spike
ADVERTISER: Vice Media

2022 Spikes Asia - Gold Spike - Events Storytelling
Design

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
YEAR: 2022
CATEGORY: Events Storytelling
AWARD: Gold Spike
ADVERTISER: Vice Media