2019 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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2019 MAD STARS - Grand Prix - Use of Direct Marketing : Use of digital in a direct marketing campaign

Direct

The Whopper Detour

AGENCY: FCB New York
BRAND: Burger King
CATEGORY: Use of Direct Marketing : Use of digital in a direct marketing campaign
AWARD: Grand Prix
ADVERTISER: Burger King

2019 MAD STARS - Gold - Use of Direct Marketing : Ambient media

Direct

The blank edition

AGENCY: Impact BBDO
BRAND: Newspaper
CATEGORY: Use of Direct Marketing : Ambient media
AWARD: Gold
ADVERTISER: An-Nahar

2019 MAD STARS - Gold - Use of Direct Marketing : Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Hungry Puffs

AGENCY: The Brand Agency
BRAND: Foodbank WA
CATEGORY: Use of Direct Marketing : Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Gold
ADVERTISER: Foodbank WA

2019 MAD STARS - Gold - Product & Service : Foods

Direct

The Whopper Detour

AGENCY: FCB New York
BRAND: Burger King
CATEGORY: Product & Service : Foods
AWARD: Gold
ADVERTISER: Burger King

2019 MAD STARS - Gold - Product & Service : Foods

Direct

The Whopper Detour

AGENCY: FCB New York
BRAND: Burger King
CATEGORY: Product & Service : Foods
AWARD: Gold
ADVERTISER: Burger King

2019 MAD STARS - Gold - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Second Chances

AGENCY: Casanova McCann
BRAND: Donate Life California
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Gold
ADVERTISER: Donate Life California

2019 MAD STARS - Silver - Product & Service : Distribution / Publication

Direct

The blank edition

AGENCY: Impact BBDO
BRAND: Newspaper
CATEGORY: Product & Service : Distribution / Publication
AWARD: Silver
ADVERTISER: An-Nahar

2019 MAD STARS - Silver - Product & Service : Foods

Direct

Hungry Puffs

AGENCY: The Brand Agency
BRAND: Foodbank WA
CATEGORY: Product & Service : Foods
AWARD: Silver
ADVERTISER: Foodbank WA

2019 MAD STARS - Silver - Use of social in a direct marketing campaign

Direct

PetMe

AGENCY: DDB Sydney
BRAND: PetRescue
CATEGORY: Use of social in a direct marketing campaign
AWARD: Silver
ADVERTISER: PetRescue

2019 MAD STARS - Bronze - Product & Service : Furniture / Household

Direct

Petal Paint

AGENCY: Leo Burnett Solutions Inc.
BRAND: JAT Holdings' Petal Paint
CATEGORY: Product & Service : Furniture / Household
AWARD: Bronze
ADVERTISER: JAT Holdings

2019 MAD STARS - Bronze - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Zero Tolerance Ribbon

AGENCY: Impact BBDO
BRAND: Female genital mutilation (FGM)
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Bronze
ADVERTISER: 28 Too Many

2019 MAD STARS - Bronze - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Clever Cash

AGENCY: Hakuhodo Indonesia
BRAND: Clever Cash
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Bronze
ADVERTISER: Clever Cash

2019 MAD STARS - Bronze - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Grave of Thrones

AGENCY: DDB Sydney
BRAND: Foxtel
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Bronze
ADVERTISER: FOXTEL

2019 MAD STARS - Bronze - Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, bannerads, email marketing, digital POS, video games, mobile based campaigns, QR cod

Direct

The Time We Have Left

AGENCY: Leo Burnett Madrid
BRAND: Pernod Ricard
CATEGORY: Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, bannerads, email marketing, digital POS, video games, mobile based campaigns, QR cod
AWARD: Bronze
ADVERTISER: Pernod Ricard

2019 MAD STARS - Bronze - Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets

Direct

UCB AgroBanking

AGENCY: Grey Advertising Dhaka
BRAND: United Commercial Bank
CATEGORY: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
AWARD: Bronze
ADVERTISER: United Commercial Bank

2019 MAD STARS - Bronze - Use of Direct Marketing : Ambient media

Direct

The Half Biscuit

AGENCY: VML Melbourne
BRAND: Legacy Australia and RSA New Zealand
CATEGORY: Use of Direct Marketing : Ambient media
AWARD: Bronze
ADVERTISER: Legacy Australia and RSA New Zealand

2019 MAD STARS - Bronze - Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR co

Direct

Black Salary Friday

AGENCY: Leo Burnett Tailor Made
BRAND: Instituto Identidades do Brasil (ID_BR)
CATEGORY: Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR co
AWARD: Bronze
ADVERTISER: Instituto Identidades do Brasil (ID_BR)

2019 MAD STARS - Bronze - Product & Service : Finance / Services / Entertainment & Leisure/ Travel / Restaurants/ Commercial Public Services / Pets

Direct

PetMe

AGENCY: DDB Sydney
BRAND: PetRescue
CATEGORY: Product & Service : Finance / Services / Entertainment & Leisure/ Travel / Restaurants/ Commercial Public Services / Pets
AWARD: Bronze
ADVERTISER: PetRescue

2019 MAD STARS - Bronze - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

NIKKEI Blend

AGENCY: Dentsu Inc.
BRAND: NIKKEI
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Bronze
ADVERTISER: NIKKEI Inc.

2019 MAD STARS - Bronze - Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)

Direct

Life After Fashion

AGENCY: The Classic Partnership Advertising
BRAND: Splash Fashions
CATEGORY: Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
AWARD: Bronze
ADVERTISER: Landmark Group