2022 MAD STARS Award Winners
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The Unfiltered History Tour
AGENCY:
Dentsu Webchutney
BRAND:
VICE World News
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live shows/concerts/festivals
AWARD:
Grand Prix
ADVERTISER: Vice Media
Liquid Billboard
AGENCY:
Havas Worldwide Middle East
BRAND:
adidas
CATEGORY:
Sectors: Cosmetic / Beauty / Clothing / Footwear and accessories
AWARD:
Gold
ADVERTISER: adidas
IKEA co-worker for the day
AGENCY:
Ogilvy UAE
BRAND:
IKEA
CATEGORY:
Sectors: Furniture / Household
AWARD:
Gold
ADVERTISER: IKEA
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Sectors: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services
AWARD:
Gold
ADVERTISER: Samsung
The Elections Edition
AGENCY:
Impact BBDO
BRAND:
An-Nahar
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live shows/concerts/festivals
AWARD:
Gold
ADVERTISER: An-Nahar
Chickenstock
AGENCY:
TBWA\RAAD
BRAND:
KFC
CATEGORY:
Sectors: Foods
AWARD:
Gold
ADVERTISER: KFC
Smart Fill
AGENCY:
VMLY&R Commerce
BRAND:
Unilever
CATEGORY:
Use of Brand Experience & Activation: Use of exhibitions and installations (e.g. vending machines, interactive digital events, digital installations, floor graphics, transit advertising)
AWARD:
Gold
ADVERTISER: Unilever
The Elections Edition
AGENCY:
Impact BBDO
BRAND:
An-Nahar
CATEGORY:
Sectors: Distribution / Publication
AWARD:
Silver
ADVERTISER: An-Nahar
The Bookcase for Tolerance (135s)
AGENCY:
Innocean Worldwide Europe
BRAND:
Anne Frank House
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Silver
ADVERTISER: Anne Frank House
Coffee Scrub
AGENCY:
CHEP Network
BRAND:
7-Eleven
CATEGORY:
Sectors: Cosmetic / Beauty / Clothing / Footwear and accessories
AWARD:
Silver
ADVERTISER: 7-Eleven
Quest For Dyslexia
AGENCY:
Cheil China
BRAND:
Samsung Mobile
CATEGORY:
Sectors: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services
AWARD:
Silver
ADVERTISER: Samsung
QUEST FOR DYSLEXIA
AGENCY:
Cheil China
BRAND:
Samsung Mobile
CATEGORY:
Sectors: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services
AWARD:
Silver
ADVERTISER: Samsung
Caldosas
AGENCY:
Interaction
BRAND:
Jack's
CATEGORY:
Sectors: Foods
AWARD:
Silver
ADVERTISER: Alimentos Jacks de Centroamérica
Performance Enhancing Music
AGENCY:
CHEP Network
BRAND:
Samsung
CATEGORY:
Sectors: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
AWARD:
Bronze
ADVERTISER: Samsung
KFC Degustation
AGENCY:
Ogilvy Sydney
BRAND:
KFC
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live shows/concerts/festivals
AWARD:
Bronze
ADVERTISER: KFC
Memory Karaoke
AGENCY:
Ogilvy India
BRAND:
MTV x ARDSI
CATEGORY:
Sectors: Corporate /Institution
AWARD:
Bronze
ADVERTISER: MTV
Nike - For Every Body
AGENCY:
R/GA
BRAND:
Nike
CATEGORY:
Use of Brand Experience & Activation: Use of merchandising/in-store marketing (e.g. display, point-of-purchase materials, shelf/store design, promotional packaging)
AWARD:
Bronze
ADVERTISER: Nike
The Audio Ad You Can See
AGENCY:
VML (formerly VMLY&R)
BRAND:
Royal Australian Navy
CATEGORY:
Use of Brand Experience & Activation: Use of social in a promotional campaign (e.g. promotional campaigns that use social platforms to create relationships with consumers)
AWARD:
Bronze
ADVERTISER: Royal Australian Navy
Jewel-rassic Quest
AGENCY:
Heckler
BRAND:
Jewel Changi Airport
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign (e.g. mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDG, GPS, MP3 players, games and a
AWARD:
Bronze
ADVERTISER: Changi Airport Group
Writing the Match
AGENCY:
Publicis Colombia
BRAND:
Heineken
CATEGORY:
Use of Brand Experience & Activation: Use of print or standard outdoor in a promotional campaign (e.g. newspapers, magazines, trade journals, billboards, outdoor banners)
AWARD:
Bronze
ADVERTISER: Central Cervecera de Colombia
