Bolt - "Save your ears" by KIAF 2021
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| Title | Save your ears |
| Brief | With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time. |
| Agency | BBDO Ukraine |
| Campaign | Save your ears |
| Advertiser | Bolt |
| Brand | Bolt |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Chief Executive Officer (CEO) | V...or I...ov Subscribers Only |
| Executive Creative Director | A..e J...b Subscribers Only |
| Creative Director | D...s Kel......nko Subscribers Only |
| Creative Group Head | D..a K...ka Subscribers Only |
| Art Director | O..h Pr....pa Subscribers Only |
| Art Director | P...o Meln.........henko Subscribers Only |
| Graphic Designer | St.....av N....ov Subscribers Only |
| Graphic Designer | An.....iia Z....yk Subscribers Only |
| Production Company Producer | Al.....dra G...ai Subscribers Only |
| Client Services Director | I...a Dan......aya Subscribers Only |
| Account Director | H...na So....ka Subscribers Only |
| Graphic Designer | A....ii Ar....ev Subscribers Only |
| New Business Manager | E...a Kr.....va Subscribers Only |