Ministry of Internal Affairs of Ukraine - "The thing is" by KIAF 2021
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| Title | The thing is |
| Brief | Every year, the 16 Days Against Violence campaign is held worldwide.We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign.The topic of domestic violence is extremely relevant for Ukraine.150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of.There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself.We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol.The exhibition was opened in one of the central squares of Kyiv, Ukraine.You could scan a QR code and go to the exhibition website to hear the horrifying stories of violent survivors. |
| Agency | Vintage |
| Campaign | The Thing Is |
| Advertiser | Ministry of Internal Affairs of Ukraine |
| Brand | Ministry of Internal Affairs of Ukraine |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | I...en Kud.......nko Subscribers Only |
| Creative Director | K...lo Ch.....kov Subscribers Only |
| Creative Director | O..a Sh......kov Subscribers Only |
| Copywriter | K...lo Ch.....kov Subscribers Only |
| Designer | K...ia My.....ova Subscribers Only |
| Photographer | Al....dr Z...an Subscribers Only |
| Producer | R...n Vo....in Subscribers Only |